2014 Ram 1500 on 2040-cars

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Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

Ram 1500 EcoDiesel HFE ekes out another mpg, creeps toward 30

The idea of a fullsize pickup knocking on 30-miles-per-gallon highway was impressive last year when Ram announced its 28-mpg figure for the Ram 1500 EcoDiesel. For 2015, the company has figured out how to nudge that number up slightly higher for a new HFE version of the diesel model. The mileage tops the segment and beats the nearest competitor by 12 percent, according to the truckmaker. The 1500 EcoDiesel HFE bumps up the standard version's economy numbers by one mpg across the board for an impressive EPA rating of 29 mpg highway, 21 mpg city and 24 mpg combined. The special model is based around the Quad Cab body with rear-wheel drive and a six-foot, four-inch bed and mixes features from the Trademan and Express trims, including optional body-color bumpers. The right combination of 20-inch wheels, side steps and a tri-fold tonneau cover provides the formula to improve the aerodynamics and increase mileage. Mechanically, the truck has been left alone with the 3.0-liter diesel V6 still making 240 horsepower and 420 pound-feet of torque and routing through an eight-speed automatic gearbox. Like gasoline, diesel fuel prices have been on the decline in recent weeks, though the fuel still runs significantly more per gallon than gas. It's intriguing to see Ram going after buyers who hope to eke the best economy from their trucks. The EcoDiesel HFE will go on sale late in the first quarter of 2015, and brand spokesperson Nick Cappa tells Autoblog pricing will be announced soon. Check out a video of Ram CEO Robert Hegbloom unveiling the this fuel-sipping pickup at the 2015 Detroit Auto Show and read the official announcement below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ram Has "Turned Up the Eco" on Fullsize Truck MPGs ... to 29 Ram 1500 EcoDiesel HFE increases highway MPG rating to 29 EcoDiesel tops next nearest competitor by 12 percent 21 MPG City and 24 MPG Combined are highest EPA ratings for any pickup EcoDiesel HFE will be first diesel powertrain offered in Ram 1500 Express model January 13, 2015 , Auburn Hills, Mich. - The Ram Truck brand today announced that it will add a new, more fuel-efficient model to its half-ton truck lineup and further extend its claim on the industry's highest fuel efficiency rating. The 2015 Ram 1500 EcoDiesel HFE will deliver the highest fuel economy among all fullsize truck competitors -- 12 percent higher than the next-closest competitor.

Ram recalling 1,747 diesel trucks for short-circuit risk

Diesel-powered Ram owners, it's recall time. Fiat Chrysler Automobiles has announced a voluntary recall of 1,747 Ram 1500 EcoDiesels from model years 2014 and 2015. Why so few? Well, this campaign is limited to just rear-wheel-drive models. The problem, this time around, is with a battery wiring harness that will chafe against a bracket if it wasn't assembled properly. This chaffing can lead to a short, causing a loss of power (the best-case scenario) or even a fire (probably the worst-case scenario). Fortunately, FCA is unaware of any accidents, fires, or other injuries caused by short circuits. The affected vehicles were sold in both the US and Canadian markets, although the vast majority of the trucks, 1,697 to be precise, are here in the land of the free and home of the brave. The remaining 50 vehicles were sold in Canada, and were likely purchased by those crazy enough to drive a high-torque, rear-drive pickup in a country almost perpetually covered in snow and ice. Regardless of whether your truck has an illuminated dashboard warning light or not, FCA is encouraging drivers of the affected vehicles to report to dealers for a free service when they receive a recall notice. Scroll down for the official press release from FCA, as well as the bulletin from the National Highway Traffic Safety Administration. Statement: Wiring Harness September 9, 2015 , Auburn Hills, Mich. - FCA US LLC is recalling an estimated 1,747 trucks in the U.S. and Canada to inspect, reroute and replace – as required – their wire harnesses to prevent a potential short-circuit. An investigation by FCA US discovered a battery wiring harness may chafe against a bracket if assembly protocols were not followed. This condition is limited to vehicles equipped with diesel engines and 4x2 drivelines. Such a condition has the potential to cause a short-circuit, which may lead to power loss or fire. The Company is unaware of any related injuries, accidents or fires. The campaign is limited to certain 2014-15 Ram 1500 pickups. It is estimated there are 1,697 in the U.S. and 50 in Canada. Affected customers will be advised next month when they may schedule service, which will be performed at no cost. While the condition may not be present in every vehicle, FCA US urges customers to note the information on their recall notices and respond accordingly. Illumination of a dashboard warning light is among the indicators that the condition is present.