2013 Ram 1500 Slt on 2040-cars

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Ram providing horsepower for 142nd Kentucky Derby

More than 120,000 people will descend on Louisville, KY for the 142nd Kentucky Derby this weekend. Seersucker, bowties, and very large, obnoxious hats will be the most common attire among those in attendance, all of whom will have an unquenchable thirst for mint juleps. Ram wants to capture their attention. The truckmaker has announced a new "multi-tier sponsorship" of Churchill Downs and the Kentucky Derby, and will serve as a major advertiser during Saturday's race. The company will air two 30-second advertisements during NBC's broadcast. The first, titled "Truck People – Derby" is up top, while Ram is saving the second, "Never Settle," for race day. Beyond the ads, racegoers will be treated to on-site displays around the track, which is perhaps the best evidence of a truck's toughness – if the official truck of the Kentucky Derby can survive its notoriously "decadent and depraved" infield, it can probably handle towing a boat or hauling topsoil. The three trucks, a Rebel, a 1500 Limited, and a dual-axle 3500 Limited will even be decked out in jockey-like styles. To help build up to its Derby involvement, Ram has released a first-person point-of-view video, just in case you've ever wondered what kind of view the jockeys have as they lap the one-mile dirt track. You can see that video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

FCA CEO Mike Manley will take undefined new role after PSA merger

MILAN — Fiat Chrysler Chief Executive Mike Manley will remain with the new group set to result from a planned merger with French rival PSA-Peugeot, Chairman John Elkann said on Wednesday. In a letter to Fiat Chrysler (FCA) employees on the day the two companies announced a binding agreement for a $50 billion tie-up to create the world's fourth-largest carmaker, Elkann said he was "delighted" that the combined group would be led by current PSA CEO Carlos Tavares. "And Mike Manley, who has led FCA with huge energy, commitment and success over the past year, will be there alongside him," he said. He did not say what position Manley would hold. Elkann — who will chair the new group — said there was still much to be done to complete the merger. "Over the coming months we must work tirelessly and determinedly to fulfill all the approval requirements needed to finalize the commitment we have signed," he said. Related Video:     Hirings/Firings/Layoffs Chrysler Dodge Fiat Jeep RAM Citroen Peugeot FCA PSA merger Mike Manley carlos tavares

Ram brings two new special edition trucks to Chicago

The Chicago Auto Show has historically been a truck-heavy expo, and this year FCA is rolling out two new versions of its stalwart pickup: the limited edition Ram 1500 Copper Sport and the Ram Heavy Duty Night edition. While there are no changes under the skin, the pair of appearance packages add a host of unique touches inside and out to help truck buyers set their rides apart from the crowd. The Ram 1500 Copper Sport starts at $46,950 and will be limited to just 3,000 units. That's a drop in the bucket compared to number Ram pickups that the automaker sells every year, but at least it's a limited edition that's actually limited. All models will be Crew Cab V8s. Aside from the copper-colored paint on the body, grille, and bumpers, the Copper Sport adds contrasting black-decaled Sport performance hood, black Ram's head grille badge, black tailgate badge and black body-side badges. The Copper Sport also comes with unique wheels in either 20- or 22-inch diameters (depending on whether you get a 4x2 or 4x4). View 10 Photos Inside, the truck gets copper-colored accents on the seat, headrests, and minor trim pieces. The headliner and A-pillars are all black to match the copper and black mesh seats. The Copper Sport also comes with a nine-speaker Alpine audio system that includes a subwoofer. The Ram Heavy Duty Night edition package is available on both 2500 and 3500 models, expanding on from the half-ton Ram 1500 Night edition. Like the Copper Sport, the Night edition is a special appearance package that doesn't change anything underneath. Where the former adds copper touches inside and out, the Night edition is essentially a factory blackout kit. On the exterior, the chrome on the wheels, grille, headlight bezels, and badges are replaced with either a gloss or matte-black finish. Inside, the Night edition comes with black vinyl and cloth seats. View 7 Photos Like the Copper edition, the only body style available is the Crew Cab. The package also isn't available on dualie 3500s, though customers can choose from two Hemi V8s or a Cummins diesel inline-six. The Night edition starts at $46,840 for a two-wheel drive Ram 2500. Look for the pair to hit showrooms in the next few months. Related Video: Featured Gallery Ram Copper Sport and Heavy Duty Night Models View 12 Photos News Source: FCA Design/Style Chicago Auto Show RAM Truck