2013 Ram 1500 Slt on 2040-cars

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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

2017 Ram 2500 Laramie 4x4 | Drivers' Notes

The Ram 2500 is a heavy-duty truck that sits square in the middle of Ram's truck hierarchy. Ram considers this the fourth-generation truck, with the first model debuting in 1981. The current truck first hit the streets back in 2009, with a number of updates and facelifts keeping things fresh since then. Despite its age, it still competes strongly with the Chevrolet Silverado 2500 and the Ford F-250 Super Duty. While Ram heavy duty trucks may be known for packing wonderful Cummins inline-six diesel engines, this particular model has a 6.4-liter Hemi V8 under the hood. The Laramie trim sits dead in the middle of the Ram lineup, just below the much-beloved Power Wagon. While it may not pack all the off-road capabilities of the Power Wagon, it has a few more comfort and convenience features that make it better to live with day-to-day. Senior Editor, Green, John Beltz Snyder: The first thing that struck me besides the towering ride height of the Ram 2500 Laramie was the firmness of the ride. Despite bouncing around quite a bit on our uneven city road surfaces, I kind of enjoyed the joyful feeling of the stiff suspension. I could see myself growing tired of it, though, after a long day of driving. Still, this truck was pretty fun Í— and surprisingly easy Í— to drive in traffic, which is not something I usually say or feel about pickups. The brake effort when coming up on highway jams was the only thing that really shook my confidence in the Ram. It's a beefy machine, too. It garners attention and a wide berth on the road. My 2-year-old son was instantly impressed with it, of course (though a little sad he couldn't fit in the center console storage bin like he could in the Ford F-150). A friend of mine who'd never before struck me as the pickup type ­(though now that I think about it ...) saw photos I posted on Twitter and commented, "I'd drive that truck, dang." Then, later in our conversation, she summed up in just a few characters the conflicted feelings that this particular pickup had been stirring up in me all night: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. I'm not likely to own a truck, let alone an HD. This Ram, though, did what other pickups haven't in a long time. It provided me with guilty pleasure, instead of just guilt. Editor-in-Chief Greg Migliore: What's better than a Ram 1500? How about a 2500. Call it the Power Wagon syndrome: Suddenly I feel like I need a 2500 to do anything.

Ram debuts Rumble Bee redux at Woodward [w/video]

Ten years ago, when the Ram truck still wore a Dodge badge, a special yellow-and-black model called the Rumble Bee launched, paying homage to the Super Bee muscle car of the 1960s. Now, we have the Charger Super Bee, wearing the same buzzworthy paint job. But for the 2013 Woodward Dream Cruise, Ram has created a modern version of that Rumble Bee pickup based on the current 2013 Ram 1500, though unlike the last go-around, this one is purely a concept. For now, anyway.
This concept truck uses the 1500's lightest configuration - a single cab, two-wheel-drive model. From there, it has been painted in Drone Yellow with a matte finish, and a Mopar ground effects kit gives the truck a more aggressive stance on the road. The large, 22-inch wheels certainly help that, as well, painted in black to match the other dark accents found around the pickup's body.
Inside, to no one's surprise, the black and yellow theme carries on, with leather upholstery and sport mesh seats. That Rumble Bee logo adorns the chairs and floor mats, but the coolest (or weirdest) touch is the actual amber-encased bee found within the rotary shift knob. Seriously.