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Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

2023 New York Auto Show Editors' Picks

The New York Auto Show has typically marked the end of the auto show season. That's arguable now that shows have been shuffling around, but if we stick with it, that means that show season wrapped up with a modest bang. While the number of reveals were a bit modest, some of them were some seriously big deals for the car industry. Some of them were also literally big. And these are the reveals that were our favorites. They range from updated classics to the latest EVs. Read on to see what topped the list. 2024 Jeep Wrangler 4xe View 22 Photos 5. 2024 Jeep Wrangler The 2024 Wrangler is impressive as mid-cycle updates go. It's both a reflection of the longevity of the Wrangler's product cycles (we get a redesign once a decade, almost on the dot) and the Ford Bronco toppling Jeep's once firm monopoly on soft-top off-roaders. The cheaper 4xe entry is a welcome addition, and the ongoing one-upmanship between Ford and Jeep will continue to serve enthusiasts who want the best of the best. This is why competition matters, folks. — Associate Editor Byron Hurd Genesis GV80 Coupe Concept View 9 Photos 3. (Tie) Genesis GV80 Coupe Concept Even though it was far from the most important vehicle at the show, the Genesis GV80 Coupe Concept weirdly stole NY for me. IÂ’ve been largely unimpressed or neutral on most SUV coupes, but now thereÂ’s finally one that I love. Genesis design in general has been on fire lately, and the fact that it can turn out a crossover coupe that actually looks good is more evidence of its excellence. The stunning interior with those orange-backed seats and sporty-looking orange accents everywhere probably wonÂ’t make it into production, but IÂ’d love to see Genesis really amp up the performance angle with the coupe version of the GV80. Oh, and please offer the conceptÂ’s orange paint in the production carÂ’s palette, too. — Road Test Editor Zac Palmer 2024 Hyundai Kona Electric View 21 Photos 3. (Tie) 2024 Hyundai Kona The Hyundai Kona has been a favorite mini-crossover of ours for a while, but it has had some foibles. Most notably, it's been almost too small in some areas. That's been fixed and then some with this new one. It also doesn't lose any of the funkiness that made the model so distinct in the first place, while also gaining some fun styling cues from its bigger siblings.

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.