2012 Ram 1500 Slt on 2040-cars

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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

2014 Ram 1500 Diesel

Remember when Mahindra & Mahindra was close to offering a compact diesel pickup here? A million voices from the truck-and-bed-loving tribes of the Internet cried out at once in anticipation, only to be silenced in disappointment when it didn't happen. And this was for a jitney with a bed that didn't exactly look robust in its press photos. The message these fans had was clear: light-duty truck + a diesel engine = a prayer answered for a significant contingent of truck buyers.
Ram tells us a fullsize diesel half-ton has been the number-one demand from customers, and it will be the first manufacturer to grand the wish when the 2014 Ram 1500 goes on sale early next year - "late availability" in Q1 of 2014 is the official word - with a 3.0-liter, six-cylinder turbodiesel provided by VM Motori. If you're wondering about the engine source, VM Motori has been a Chrysler supplier since 1992. DaimlerChrysler bought VM Motori in 2000, and after a few ownership-stake changes since then, it is presently a 50-50 joint venture between General Motors and Fiat. That will change shortly, however, with Fiat recently announcing it will buy GM's share and take full control of the company.
Driving Notes

Genesis, Hyundai, Ram win North American Car, Utility, Truck of the Year at NAIAS

DETROIT — The Hyundai Genesis G70, Hyundai Kona/Kona Electric and the Ram pickup have received North American car, sport utility and truck of the year awards. The awards were announced Monday at the North American International Auto Show in Detroit. This year's car finalists also included the Honda Insight and Volvo S60/V60. Truck finalists included the Chevrolet Silverado 1500, GMC Sierra 1500. SUV finalists also included the Acura RDX and the Jaguar I-Pace. Last year's winners were the Honda Accord, Lincoln Navigator and the Volvo XC60. About 55 automotive journalists serve as judges. Eligible vehicles must be new or substantially changed. Organizers accept no advertising, though automakers try to capitalize on the marketing value of the awards, which are now in their 25th year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.