2012 Ram 1500 2wd Quad Cab Express 140.5" Slt Truck on 2040-cars

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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Four Wheeler crowns Ultimate Factory 4x4... who wins?

Nearly every automaker doing business in the SUV or pickup truck segments offers a package designed to improve the off-road capabilities of its wares. But, of course, not all such factory kits are created equal. How, then, to separate the wheat from the chaff? Gather each of them up and put them through their paces, naturally.
The folks from Four Wheeler and PickupTrucks.com joined forces to run just such a comparison test, with the winner named the Ultimate Factory 4x4. A total of seven vehicles showed up to the fight: the 2012 Ford F-150 SVT Raptor, 2013 Jeep Wrangler Rubicon, 2012 Nissan Frontier PRO-4X and Xterra PRO-4X, 2012 Ram Power Wagon, and 2012 Toyota 4Runner Trail and Tacoma TRD T|X Baja Series.
With the contestants in place, the whole crew put each vehicle through a battery of tests that included skidpad and acceleration measurements, a hillclimb, a rocky stairstep course and a rock garden. Considering the nature of the beasts, on-road ride and comfort were not part of the routine.

2015 Ram Laramie Limited brings more luxury, tweaked style to Chicago

Once upon a time, the Chicago Auto Show was where truck manufacturers chose to introduce their wares. New HD truck? Go to Chicago. Entry level, midsize pickup? Chicago. Flagship dually? Chicago. While that's far from a rule nowadays, Ram still looked to the Windy City to introduce the new version of its flagship trim – the Laramie Limited. Featured in light-duty 1500, heavy-duty 2500 and I-need-to-tow-Australia 3500 bodies, the Laramie Limited is the latest proof that pickups are no longer limited to work, but are proper luxury vehicles in their own right. To reflect this, Ram has upholstered the Laramie Limited's cabin in gorgeous black Natura Plus leather. We're pretty fond of the Graystone piping on the seats, while the pinstripe theme found throughout on the Black Argento wood and contrast stitching certainly ups the styling ante. The center stack is home to most of the cabin's brightwork, with K-black Dark Metallic paint, while LED accent lighting is found throughout. Ram was liberal with the application of Liquid Graphite finishes, adding it to the center stack's bezels and the gauges and needles in the handsome instrument cluster. For the exterior, Ram has thrown the whole idea of subtlety out the window. There's plenty of inspiration from the Ram Rebel that was shown at the 2015 Detroit Auto Show, only instead of the dark finishes of that vehicle, the Laramie Limited features lots, and lots of chrome. Like the Rebel, the flagship truck gets a restyled grille, complete with a domineering "RAM" badge, although the nose of the Laramie Limited is nothing compared to its tailgate. The rear of the truck is home to an enormous, 20-inch wide "RAM" badge that the company hilariously explains away in its press release, saying it's there "so onlookers can clearly identify the truck." Okay. Beyond the borderline obnoxious badges, Ram has finished the front and rear bumpers and mirror caps in chrome, and opted for a stylish dark housing for the halogen-only headlights. Those units crown LED turn signals, while the taillamps are straight LED throughout. We have an extensive gallery of images detailing the new Laramie Limited, and you can bet that we'll be complementing the official shots with live images from the floor of the 2015 Chicago Auto Show. Until then, head into Comments and let us know what you think of Ram's not-so-subtle flagship.