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Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

2013 Ram 1500 earns Truck of Texas honors

Auto writers around the country tend to specialize in different vehicles based on the trends of our respective home markets. The New England Motor Press Association, for example, presents an award every year for the best winter vehicle. With that in mind, it is fitting that the Texas Auto Writers Association doles out an annual truck award. This year, the TAWA "Truck of Texas" is the 2013 Ram 1500.
In a announcement from TAWA, the new Ram took top honors based in no small part on, "a new 3.6-liter V6 that boasts 42 percent more power, improved fuel economy, infotainment upgrades and available eight-speed automatic transmission and air suspension." And according to Ram CEO Fred Diaz, "Automotive reporters have reacted extremely favorably to the new 2013 Ram 1500, and our research tells us that resonates with truck buyers." The Ram 1500 unseated the previous Truck of Texas, the 2012 Ford F-150.
The Texas Auto Writers Association Truck Rodeo was also an occasion for journalists to award an SUV of Texas, and thankfully, the distinction is made between SUV and CUV. The Jeep Grand Cherokee took top honors in the SUV department, with TAWA pointing to models like the off-road-ready Trailhawk and feature-laden Overland Summit. It is the third consecutive year that the Grand Cherokee has achieved this accolade. The award for top crossover went to the 2013 Buick Enclave, which is in its first year of a new design. To read more on the Truck of Texas award and all the finalists, check out the press release below.

Chevy Silverado edges Ram 1500 in Consumer Reports two-truck shootout

Forget Corvette versus Viper. When it comes to important head-to-head comparisons, fullsize trucks are where domestic automakers really care. And until the redesigned Ford F-150 makes its debut, the Chevrolet Silverado is going to have plenty to brag about thanks to a new Consumer Reports shootout against the Ram 1500.
It was a tight race among these V8-powered titans, but the all-new 2014 Silverado (and its GMC Sierra twin) barely edged out Ram's updated pickup with a score of 81 points - enough to make it the institute's top-rated fullsize truck on the market. Its narrow victory over the Ram, which finished just three points back, was due to its superior fuel economy, better towing and payload capacity and conveniences like a lower step-in height, easy-to-use tailgate and rear bumper steps that make loading and unloading less of a chore.
Importantly, CR notes that buyers with less heavy-duty truck needs might actually prefer the Ram over the Chevrolet, since its high points include a smoother ride thanks to its coil spring rear suspension, dominant infotainment system with Uconnect, and a big thumbs up for the available Hemi engine and eight-speed automatic transmission.