2011 Ram 1500 on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

China's Geely says it has no plan to buy Fiat Chrysler — as FCA stock leaps

HONG KONG — Chinese carmaker Geely Automobile denied media speculation on Wednesday that it planned to make a takeover bid for Fiat Chryslerk Automobiles (FCA), the world's seventh-largest automaker. Geely was one of several Chinese carmakers cited in by Automotive News, which said representatives of "a well-known Chinese automaker" had made an offer this month for FCA, which has a market value of almost $20 billion. "We don't have such a plan at the moment," Geely executive director Gui Shengyue told reporters at an earnings briefing, when asked if Geely was interested in Fiat. He said a foreign acquisition would be complicated, but he did not elaborate. "But for other (Chinese) brands, it could be a fast track for their development," Gui added. However, a source close to the matter said FCA and Geely Automobile's parent firm, Zhejiang Geely Holding Group, had held initial talks late last year, without disclosing their nature. The source confirmed Geely was no longer interested in FCA, noting that the parent company had only three months ago announced its first push into Southeast Asia with the purchase of 49.9 percent of struggling Malaysian carmaker Proton, a deal that also included a stake in Lotus. Geel's denial failed to dent FCA's stock. The price of its Milan-based shares has jumped more than 10 percent to a 19-year high since Automotive News first reported on Monday, citing unnamed sources, that FCA had rejected the Chinese offer as too low. FCA stock on the New York Stock Exchange rose sharply on Monday from $11.60 to $12.38 and on Wednesday was trading at $12.84. FCA declined to comment on Wednesday. FCA Chief Executive Sergio Marchionne has repeatedly called for mergers as a way of sharing the costs of making cleaner, more advanced cars, but he has repeatedly failed to find a partner and retreated from his search for in April, saying FCA would stick to its business plan. He has also spoken of spinning the successful Jeep and Ram divisions off from FCA. Europe's largest carmaker, Volkswagen, and General Motors have both said they are not interested in talks with FCA. On Wednesday, Geely Automobile reported a doubling of first-half profit, above expectations, as cars designed with Sweden's Volvo won over domestic consumers. Volvo is a unit of the Zhejiang Geely group, and has recently announced it will share its technology with Geely.

2016 Ram 3500 Heavy Duty now offers 900 lb-ft of torque

After last year's bump to a massive 865 lb-ft of torque for its 2015 3500 Heavy Duty pickup, Ram certainly isn't taking a rest. The model already offers the best towing capacity and most torque in its class, but both figures are growing even higher for the 2016 model year. Now, customers that really need some grunt can order the Cummins 6.7-liter inline-six diesel in the 3500 with a staggering 900 pound-feet of torque and 385 horsepower. Ram claims that this huge figure is the most torque ever available in a mass production vehicle, and it tops the 2015 model by a healthy 35 lb-ft. The added grunt comes thanks to adjustments to the fuel delivery and the turbo's boost, and to better handle things, the rear axle gear now is held with 16 bolts, rather than 12. The tweaks also push the tow rating to an SAE J2807-certified 31,210 pounds, which is absolutely monumental. While not available with the 900 lb-ft version of the Cummins, the Ram 2500 also sees a tiny boost in its max tow rating. The trucks are now capable of hauling up to 17,980 lbs, versus 17,970 lbs last year. The 2016 Ram Heavy Duty trucks go into production in the third quarter and should start arriving at dealers during the fourth quarter of 2015. Prices for the 3500 start at $33,185 and $32,680 for the 2500, after the $1,195 destination charged, respectively. The company hasn't yet announced the cost for the 3500 with the 900 lb-ft Cummins diesel. 2016 Ram Heavy Duty Widens its Leadership Gap With a Triple-decker Presence: Best-in-class Power, Towing Capacity and Payload Capacity • 2016 Cummins 6.7-liter calibration hits a best-in-class 900 lb.-ft. of torque. The most torque ever offered in a mass-production vehicle • 2016 Ram 3500 crushes the competition with up to 31,210 pounds of SAE J2807-spec.