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Ram 1500 Texas Ranger Concept celebrates brand's law-enforcement partnership

While the auto industry's eyes are fixed on New York for its annual extravaganza at the Javits Center, Ram is making an end-around play. The truck maker is showing a new concept at the 2015 Dallas Auto Show based on the company's long-running partnership with the Texas Rangers (the lawmen, not the baseball team). Exterior changes to the 1500 are kept rather light, with badging inspired by the Rangers' iconic badges fitted to the front fenders and tailgate. The Rangers' badge is also found at the center of each 20-inch alloy wheel. As for the white/silver color scheme, it "embodies the white hats and silver badges that the good guys always wear." Starting with the handsome Canyon Brown and Tan leather of the Laramie Longhorn, Ram designers fitted four, five-peso coins to the door inserts. Texas Rangers' badges have long been hewn from the limited-issue Mexican currency, hence its inclusion in the 1500. The coins in the front door show "heads" and the back door coins are flipped to "tails." Adding to the unique touches, a prominent Texas Rangers' badge sits over the center console and is also embossed in the leather seatbacks. Even the dash cluster's display shows the Rangers' badge upon startup. Ram and the Texas Rangers formed their partnership back in 2014, with the truck maker "aiding the preservation of the history of the renowned law-enforcement organization," the company said in its press release. You can check out the full gallery of images, which include plenty of updated interior shots, above. As for Ram's press release, that is, as usual, available below. Related Video: Ram Unveils Texas Ranger Concept Truck Ram Texas Ranger concept follows 2014 partnership announcement Iconic Texas Ranger badges highlight Ram's interior and exterior design Western-themed trucks dominate Ram lineup in Lone Star State March 25, 2015 , Dallas - The Ram Truck brand today unveiled a one-of-a-kind Texas Ranger concept truck to commemorate and promote the brand's partnership with the renowned law-enforcement agency and the Texas Ranger Hall of Fame and Museum. Introduced by Ram Truck Brand President and CEO Bob Hegbloom at the 2015 Dallas Auto Show, the Ram Texas Ranger concept truck brings the legendary spirit of the Rangers to the road.

Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

2017 Ram Power Wagon starts at $53,015

Ram has finally released pricing for the new 2017 2500 Power Wagon, and it won't come cheap, starting at $53,015. The good news is that you still get plenty of hardware and appearance upgrades. The better news is that there's also a way to get the same capability for a discount. Every Power Wagon model still gets a bevy of off-roading features, including Bilstein shocks, 33-inch tires, locking front and rear differentials, electronically disconnecting sway bars, chassis armor, and a 12,000-pound Warn winch. Each one also comes with the Ram 2500's 410-horsepower V8. This year, the standard grade Power Wagon also gets a much more aggressive exterior thanks to the Ram Rebel-style black front grille and trim. The black trim is complemented by a retro Power Wagon stripe just behind the rear doors, as seen on late '70s Power Wagons and the recent Macho Power Wagon SEMA concept. Inside, the Power Wagon also gets seats with embossed tire tread patterns, like the Ram Rebel. Buyers who want to be coddled on the trail can then upgrade their Power Wagons with the Leather and Luxury package for $4,495, which adds satellite radio, UConnect, heated leather seats and steering wheel, and voice control, among other things. With the introduction of the Leather and Luxury package, Ram will also phase out the fancy, $59,465 Laramie Power Wagon trim. However, if you don't need the extra style of the Ram Power Wagon, there's a cheaper way to get the substance. The way to do this is to order a Ram 2500 Tradesman in crew cab, four-wheel-drive configuration, and then choose the $8,450 Power Wagon package. When added to the Tradesman's $39,865 starting price, you'll have a Power Wagon for $46,995 provided you don't add anymore options. That's a substantial savings of just over $6,000. Now you won't get the fancy interior or the Rebel-style exterior appointments, but all of the important mechanical bits are the same. In a way, it's the off-road version of a " sleeper." So whether you want style or savings, there's a Power Wagon for you. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2017 Ram 2500 Power Wagon: Chicago 2016 View 18 Photos Image Credit: Ram RAM Truck power wagon ram 2500 power wagon