1993 Ram 1500 on 2040-cars

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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

FCA recalls Ram dualie chassis cabs to recalibrate top speed

If you're one of the 1,771 owners of a 2014-15 Ram 4500 or 5500 chassis cab with a 6.4-liter Hemi V8 and a dualie rear axle, you may be hearing soon from Fiat Chrysler Automobiles to bring your truck in to your local dealer. The reason, you ask? To have the speed limiter recalibrated. The problem, according to the statement below, is that while some of these trucks are electronically limited to 106 miles per hour, their tires can't safely maintain that speed. As a result, FCA is having dealers recalibrate the limiter to 87 mph. Of course, that's still well above the speed limit in most places, and "FCA believes it is unlikely that these trucks are operated at such speeds," but that it "is acting out of an abundance of caution." In addition to the 1,771 units in the United States, the company is recalling another 169 in Canada. In an unrelated campaign, FCA is also recalling a handful or two of 2015 Dodge Challengers – 72 in the US, six in Canada and three in Mexico – to secure a side-curtain airbag bolt that may have been improperly installed during assembly over the course of a ten-day period. In both cases, FCA says it is unaware of any complaints, accidents or injuries related to these issues. Statement: Speed Recalibration May 15, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 1,771 trucks in the U.S. to recalibrate their maximum speed. The dual-wheel trucks are currently restricted to a top speed of 106 miles per hour (mph), but an internal specification review revealed top speed should be set at 87 mph, in accordance with their factory-equipped tires. The Company is unaware of any related injuries, accidents or customer complaints. Dealers will recalibrate vehicle speed accordingly. While FCA believes it is unlikely that these trucks are operated at such speeds, and that doing so would exceed posted speed limits in nearly every applicable jurisdiction, the Company is acting out of an abundance of caution. The campaign is limited to certain model-year 2014-15 Ram 4500/5500 Chassis Cabs equipped with 6.4-liter HEMI V-8 engines. An additional 169 vehicles are believed to be in Canada. Affected customers will be advised when they may schedule service. Customers with questions may call the FCA US Customer Information Center at 1-800-853-1403. ### Statement: Bolt May 15, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 72 cars in the U.S.

2015 Ram 1500 Rebel drops the crosshairs, muscles in with new snout

Emboldened by record sale and increasing market share, Ram continues to spin off derivatives of its fullsize pickup. Bowing at today's Detroit Auto Show, the 10th model based on Ram's 1500 series is the new-for-2015 Rebel, and it's designed to capture the affections of that exceedingly popular marketer's bogey, the "active lifestyle enthusiast." Ram officials figure they've already got the hunt/fish/camp crowd all sewn up with the 1500 Outdoorsman, so the Rebel's imposing snout strikes out in a different direction in search of extreme-sports types – namely customers with dirt bikes, side-by-sides, jet-skis and other powersports toys. If that has you envisioning the Rebel as a rival to the Ford F-150 SVT Raptor, think again – "It's not an extreme, desert-racer off-road type product," says Ram boss Bob Hegbloom. If you're seeking an analog from another automaker, look to the Toyota Tundra TRD Pro and we think you'll be in the ballpark. The Rebel's most distinctive styling element has to be its radical new grain-finish grille, which does away with Ram's longstanding crosshair motif in favor of an interlocking design that intentionally won't be for everyone. There are lighting changes, too, with black-bucket headlamps featuring LED accents and matching LED foglights. A non-functional twin-snorkel sport hood, tonneau cover with stamped logo, blacked-out taillamps and unique badges are other model telltales. The Rebel (where have we heard that name before?) makes good use of Ram's air suspension system as an easy way to raise the ride height by an inch, which in turn affords inch-longer suspension travel and lends the truck a more formidable stance while helping clear the 33-inch (LT285/70R17E) Toyo Open Country A/T tires. Flares swiped from the 2500 Power Wagon keep the wider rubber mounted on Rebel-exclusive 17-inch wheels nicely – and legally – tucked in. Further off-road-minded modifications include a close-cropped steel front bumper that offers an improved arrival angle as well as 360-degree tow hooks and replaceable center skid plate. Out back, dual exhausts tuck up into the bumper and out of harm's way, but you might be too busy staring at the billboard-sized RAM tailgate lettering to notice. Ram officials assure us the Rebel's suspension has been recalibrated to cope with the higher ride height and better off-road ability (mostly through the inclusion of Bilstein monotube shocks, a softer rear anti-roll bar and reworked jounce bumpers).