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Ram Laramie Longhorn becomes the most luxurious Ram around

Dallas, Texas - This year's Texas State Fair was all about the deluxe trucks. Ford introduced its super-plush Limited trim for the Super Duty trucks. Ram did the same with its new Laramie Longhorn Southfork trim level. It's the new top-level luxury option for Ram, and it's available on heavy-duty 2500 and 3500 Rams as well as the light-duty 1500. The Southfork builds upon the flashy Longhorn trim level, which we aren't particularly fond of, mainly due to the tacky leather filigree pattern stickers, the plastic, barbed wire accents, and strange rose gold finish. Those elements are all still present on the Southfork. It does retain good points, like leather everywhere. Ram touts the leather's presence on the fronts, backs, and sides of the seats, as well as on the door panels. Southfork-exclusive features include a new pale ivory leather called Light Frost Beige, which is accented by a dark brown leather. The roof and pillars are also now covered in suede, which certainly upgrades the feel of the interior. There's real walnut and ash wood trim on the steering wheel and elsewhere in the cabin. Since the Southfork is the top of the line Ram trim, it carries a high price. The 1500 model starts at $52,615, and the 2500 starts at $57,015. The trim is only available on crew cab and Mega Cab trucks, but can be had with two-wheel drive or four-wheel drive and with short or long beds. See it for yourself in the image gallery above. Related Video:

Ram ProMaster City getting facelift courtesy of Fiat Doblo?

Our intrepid spy photographers have caught prototypes for a new Fiat Doblo. Now we know what you might be thinking (particularly if you didn't take note of the headline): why would we care about an automaker conducting a facelift on a European cargo van? Normally we wouldn't, only the Fiat Doblo has another name, under which it will be shortly be sold here in America: Ram ProMaster City.
Announced just months ago, the ProMaster City is the smaller counterpart to the Ram ProMaster, which itself is also a rebadged cargo van from Fiat Professional. Think of it as a Chrysler version of the Ford Transit and Transit Connect lineup - European vans being brought Stateside by automakers that operate on both sides of the Atlantic.
But despite the official announcement of the vehicle's pending arrival, we still haven't seen the PMC yet. The disguised Doblo prototypes pictured here appear to be wearing a completely new front end and some cosmetic revisions to their tail ends, too. We can't see anything in the interior, but the fact that it was completely covered up suggests that Fiat is working on overhauling that, as well.

Ram shows its trucks are for work and play

There are no shortage of pickup trucks at this year's SEMA Show. The popular platform has been ripe for customization for years, so it should come as no shock that Ford, General Motors and Ram are all showing a fair few trucks in Las Vegas. From the Ram camp, we have two offerings - the Ram Sun Chaser and the Ram Dually Case Work Truck.
The Sun Chaser opts for a beach theme, similar to the Fiat 500 Thalassa. Based on the Ram 1500, the Sun Chaser wears Vibrance Orange Blast and Brilliant Black paint, and sports a Mopar roof rack, while the Ram Box system features a water tank and a shower head allowing beach-goers to rinse off before getting back in the truck. A flip-up, seat-back tailgate makes sitting on the back of the truck a bit more comfortable, and it's the kind of cool feature we can see becoming an optional item in the future.
The Sun Chaser mods are rounded out by 17-inch deadlocked wheels, a two-inch lift kit and a Mopar exhaust for the 5.7-liter Hemi V8. The cabin, meanwhile, sports Katzkin leather seats and even more Vibrance Orange Paint.