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2017 Ram 2500 Laramie 4x4 | Drivers' Notes

The Ram 2500 is a heavy-duty truck that sits square in the middle of Ram's truck hierarchy. Ram considers this the fourth-generation truck, with the first model debuting in 1981. The current truck first hit the streets back in 2009, with a number of updates and facelifts keeping things fresh since then. Despite its age, it still competes strongly with the Chevrolet Silverado 2500 and the Ford F-250 Super Duty. While Ram heavy duty trucks may be known for packing wonderful Cummins inline-six diesel engines, this particular model has a 6.4-liter Hemi V8 under the hood. The Laramie trim sits dead in the middle of the Ram lineup, just below the much-beloved Power Wagon. While it may not pack all the off-road capabilities of the Power Wagon, it has a few more comfort and convenience features that make it better to live with day-to-day. Senior Editor, Green, John Beltz Snyder: The first thing that struck me besides the towering ride height of the Ram 2500 Laramie was the firmness of the ride. Despite bouncing around quite a bit on our uneven city road surfaces, I kind of enjoyed the joyful feeling of the stiff suspension. I could see myself growing tired of it, though, after a long day of driving. Still, this truck was pretty fun Í— and surprisingly easy Í— to drive in traffic, which is not something I usually say or feel about pickups. The brake effort when coming up on highway jams was the only thing that really shook my confidence in the Ram. It's a beefy machine, too. It garners attention and a wide berth on the road. My 2-year-old son was instantly impressed with it, of course (though a little sad he couldn't fit in the center console storage bin like he could in the Ford F-150). A friend of mine who'd never before struck me as the pickup type ­(though now that I think about it ...) saw photos I posted on Twitter and commented, "I'd drive that truck, dang." Then, later in our conversation, she summed up in just a few characters the conflicted feelings that this particular pickup had been stirring up in me all night: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. I'm not likely to own a truck, let alone an HD. This Ram, though, did what other pickups haven't in a long time. It provided me with guilty pleasure, instead of just guilt. Editor-in-Chief Greg Migliore: What's better than a Ram 1500? How about a 2500. Call it the Power Wagon syndrome: Suddenly I feel like I need a 2500 to do anything.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Ram brings two new special edition trucks to Chicago

The Chicago Auto Show has historically been a truck-heavy expo, and this year FCA is rolling out two new versions of its stalwart pickup: the limited edition Ram 1500 Copper Sport and the Ram Heavy Duty Night edition. While there are no changes under the skin, the pair of appearance packages add a host of unique touches inside and out to help truck buyers set their rides apart from the crowd. The Ram 1500 Copper Sport starts at $46,950 and will be limited to just 3,000 units. That's a drop in the bucket compared to number Ram pickups that the automaker sells every year, but at least it's a limited edition that's actually limited. All models will be Crew Cab V8s. Aside from the copper-colored paint on the body, grille, and bumpers, the Copper Sport adds contrasting black-decaled Sport performance hood, black Ram's head grille badge, black tailgate badge and black body-side badges. The Copper Sport also comes with unique wheels in either 20- or 22-inch diameters (depending on whether you get a 4x2 or 4x4). View 10 Photos Inside, the truck gets copper-colored accents on the seat, headrests, and minor trim pieces. The headliner and A-pillars are all black to match the copper and black mesh seats. The Copper Sport also comes with a nine-speaker Alpine audio system that includes a subwoofer. The Ram Heavy Duty Night edition package is available on both 2500 and 3500 models, expanding on from the half-ton Ram 1500 Night edition. Like the Copper Sport, the Night edition is a special appearance package that doesn't change anything underneath. Where the former adds copper touches inside and out, the Night edition is essentially a factory blackout kit. On the exterior, the chrome on the wheels, grille, headlight bezels, and badges are replaced with either a gloss or matte-black finish. Inside, the Night edition comes with black vinyl and cloth seats. View 7 Photos Like the Copper edition, the only body style available is the Crew Cab. The package also isn't available on dualie 3500s, though customers can choose from two Hemi V8s or a Cummins diesel inline-six. The Night edition starts at $46,840 for a two-wheel drive Ram 2500. Look for the pair to hit showrooms in the next few months. Related Video: Featured Gallery Ram Copper Sport and Heavy Duty Night Models View 12 Photos News Source: FCA Design/Style Chicago Auto Show RAM Truck