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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Top Gear drag races VW Golf R against McLaren 675LT and Porsche 911

Top Gear's latest quarter-mile drag race in the collects three very different performance vehicles: the 296-horsepower Volkswagen Golf R, 424-hp Porsche 911 Carrera GTS, and 666-hp McLaren 675LT. While each of these cars sit near the top of their segment, they each come from totally different rungs of the sports car price ladder. Spoiler alert, the Golf R doesn't win. But the final results illustrate the diminishing returns of price and performance. For example, the McLaren is only about a second quicker than the Porsche to 60 miles per hour, but the 675LT costs over 2.5 times more that the GTS. Related Video:

1974 Porsche 914 EV conversion still looks good

Looking through the pages of the EV Album is a great way to learn about the breadth and depth of the electric vehicle community. Branching well beyond the three dozen or so electric vehicles that are currently sold by major automakers in the US, EV Album showcases lots of DIY conversions of all types. A 1995 Fiat Cinquecento? Check. A 1992 Kewet Eljet 2? No problem. The site's old-fashioned looks (it was started in 1997) show just how long people have been passionate about their EVs. Many of the cars are throwbacks to a previous time and we found a prime example of that, a converted 1974 Porsche 914 (EV Album page here) this week. Now powered by a Prestolite MTC4001 Series Wound DC motor and some flooded nickel-cadmium batteries, the 914 has a top speed of 80 miles per hour and a range of 35 miles. But only "if you are taking it easy," of course. The motor has a peak output of 60 horsepower and 25 hp continuous. Converted over 600 hours (!) to electric power at a cost of $10,000, it is now owned by Charlie Garlow of Maryland. The car is on display at the Washington Auto Show this week and serves as a great reminder of what most EV drivers used to have to do to drive emissions free. Featured Gallery 1974 Porsche 914 Converted EV View 11 Photos Image Credit: Copyright 2014 Sebastian Blanco / AOL Green Misc. Auto Shows Porsche AutoblogGreen Exclusive Green Culture Electric dc auto show washington auto show