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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche CEO hints at Macan GTS, expects brand sales growth to 200K+

Porsche is expecting big things from its little Macan, with CEO Matthias Mueller announcing that not only is a sportier GTS model being considered, but that the CUV will almost certainly help push Porsche beyond its 200,000-unit-per-year sales goal three years earlier than expected.
"We're transferring the genes of the Porsche brand into a new market segment," Mueller said during a speech to kick off Macan production, according to Automotive News Europe. Macan demand should push the brand past 200,000 sales, Mueller said, confirming what we reported back in August. And if Porsche really has a hit on its hands, it is able to boost production of the sporty crossover beyond its initial capacity of 50,000 units, according to the brand's CEO.
Provided that the Macan is the success Porsche hopes it will be, Mueller hinted that the range could expand beyond the initial Macan S and Macan Turbo. "GTS versions have a tradition at Porsche," Mueller said. "We haven't made a final decision yet regarding the Macan, but I'm sure it makes a lot of sense."

Porsche Panamera gets new diesel in time for Frankfurt

Diesel may not be the first thing that comes to mind when you think of Porsche, but in the European market - that vital one which Porsche calls home - diesels are indispensable. Particularly when you're trying to extend beyond niche sports cars and into the mainstream luxury sedan market as Zuffenhausen has with the Panamera. In fact, diesels account for 15 percent of Panamera sales worldwide (even though they're not offered Stateside), so to keep oil-burning customers happy, Porsche has announced a series of upgrades.
Set to be unveiled in the flesh at the fast-approaching Frankfurt Motor Show, the new Panamera Diesel packs 300 horsepower. That's 50 hp (or 20 percent) more than the model it replaces, significantly dropping the 0-62 sprint from 6.8 seconds to 6 flat, and raising top speed from 152 miles per Autobahn-crunching hour to 161. While they were at it, Porsche's engineers also fitted the rear differential with torque vectoring (previously reserved for gasoline-burning models) and retuned the transmission and suspension.
You can delve into the press release below for all the details - including the new model's improved towing capacity! - but the reality, for better or worse, is that the Panamera Diesel isn't offered here. So if you've been celebrating Labor Day (or even Labour Day, for our friends to the north) like we have, don't go looking for it at your local dealer, who will have only a Cayenne Diesel to show you instead.