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Porsche Australia price cuts in excess of $36,000 irks customers

Have you ever gone to the store, only to become irked after learning that the new [*insert widget here*] that you bought just last week has gone through a price drop? If you're particularly thrifty, even if it's only a couple of bucks, you probably brought in your receipt to see if the store would issue you a credit for the difference. Now, imagine that the widget in question isn't a minor purchase, it's a Porsche - and the price drop isn't just a few bucks - it's thousands.
That's the unhappy scenario that recently faced a number of Australian luxury car buyers and the uncomfortable conversation awaiting the German automaker. According to GoAuto, Porsche Australia recently whacked up to $36,000 off the price of its models in order to jumpstart sales Down Under - the Panamera range itself saw cuts between $5,500 and more than $36,000. The aggressive price cut was a strategy designed to drive sales of more than 3,000 cars locally, a yearly goal originally set for 2018, but now hoped for as early as 2016.
Australia is known for its comparatively high car prices, so the dramatic price cuts were undoubtedly welcome news to potential Porsche shoppers. However, around 50 existing customers were understandably agitated by the reductions because they purchased their cars just before the adjustments took effect. Not only did they stand to lose out on the deals, they also had good reason to fear that their new cars' residual values would take a beating.

2015 Porsche Panamera S E-Hybrid

When the Porsche Panamera joined the hybrid poker game with the S Hybrid, it started with a seat at the penny-ante table: engineers inserted a 47-horsepower electric motor between the gas engine and eight-speed automatic, powered by a 1.7-kWh nickel-metal hydride battery. It was tiny stakes, the kind of non-risk taken when you're trying to figure out both how to play the game and how you want to play the game. After two years of experimenting, the 2015 Panamera S E-Hybrid makes a bigger bet – the kind that requires paper bills and the maxim, "If you can't fold it, hold it." Porsche's plug-in hybrid gets every adjective we expect of a successor from Stuttgart: more complex, more efficient, more powerful and faster. Driving Notes The electric motor leaps from 47 hp to 95 hp thanks to more windings on the stator coils and new power electronics. The battery goes from a 1.7-kWh nickel-metal hydride unit to 9.4-kWh lithium-ion setup; it's the same physical size as before, still mounted under the cargo deck. Internal combustion still comes from the Audi-sourced, 333-hp, supercharged V6, but total system power goes from 380 hp and 428 pound-feet of torque in the S Hybrid to 416 hp and 435 lb-ft in the S E-Hybrid. The previous system could run a mile on electricity, this one is estimated to last more than 20 miles on e-power on the European cycle. The 0-60 dash takes 5.2 seconds, down from 5.7 seconds; top speed in electric-only mode is 84 mph – up from 50 mph. It takes 2.5 hours at a 240-volt outlet to fully recharge the battery; the Porsche Universal Charger comes equipped with a cable for that and a standard 120-volt socket. Only Panamera obsessives will notice the sheetmetal changes for 2015, but there are sharper lines on the front and rear fascias, faint revisions made to the light clusters, wider glass – over the same-sized opening – on the rear tailgate, and a wider rear spoiler. Outsiders will know the S E-Hybrid because of Acid Green highlights on the fender and tailgate logos, as well as the Acid Green brake calipers. Inside, the central tach remains, but the analog speedometer was evicted to make space for the battery power meter, and Acid Green needles dance across all the gauges. The navigation screen shows your electric driving range and the Porsche Car Connect service provides the expected, smartphone-controlled e-mobility features.

Porsche Exclusive showcases custom-order 911 Turbo Cabrio

Porsche is one of the most profitable automakers in the business. In fact, it's said to make about $23,000 on each car it sells, thanks in no small part to an options list that can send the sticker price accelerating quicker than one of its own sports cars. But there are always those for whom even the extensive option list won't be enough, and for just such customers, there is Porsche Exclusive.
The division in Zuffenhausen is tasked with creating even more individualized examples of Porsche vehicles, and it recently did up this 911 Turbo Cabriolet - which, at $160,700, is already one of the most expensive Porsches you can order this side of a 918 Spyder: more than any Boxster, Cayman, Macan or Cayenne, any Panamera other than a Turbo S or Executive - not to mention any other 911 short of a Turbo S.
This particular demo vehicle features a Slate Grey paint job and red interior decked out in more leather than an S&M dungeon - which, come to think of it, would probably be less financially painful than ordering up this car from Porsche Exclusive.