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Noted Porsche collector Magnus Walker learns what a TED Talk is firsthand

Porsche collector Magnus Walker has the name and looks of a Viking, but once he starts talking about his life story and what drives him, he's an absolutely fascinating guy. Walker recently gave a Ted Talk at a Tedx conference at UCLA and claimed he didn't really understand the idea behind the speeches. You would never know it, though. Walker is as gifted a speaker as he is a talented restorer of some seriously cool Porsches.
Walker's talk is titled "Go with Your Gut Feeling," and it amounts to his autobiography. He recounts his birth in England, dropping out of school at 15 and moving to the US at 19. Once in Los Angeles, he started selling second-hand clothes and grew it into a fashion business.
Of course, what makes him interesting to us is his passion for Porsches. He fell in love with them when he saw a white 911 as a child at the Earl's Court Motor Show in England, but Walker waited until the '90s to buy his first one. From there he started racing and eventually restoring them. Since the documentary Urban Outlaw about him was released, Magnus has become famous for the love of the brand.

2015 Porsche Macan Turbo

I knew it was a softball question, but I asked it anyway. It's pretty standard for automakers to offer up some examples of competitors when they invite the media to drive a new vehicle for the first time. If not stated outright, it's just as standard for some journalist to query about the competitive set as soon as the Q&A begins. I knew full well that Porsche believes it has a valuable new niche to itself with the 2015 Macan (and especially with the Macan Turbo), but I wanted to hear the answer to the competitor cars question anyway.
Porsche CEO Matthias Müller didn't hesitate for a second to respond. With a half-smirk appropriate to an executive that is about to launch the (very probably) most profitable and best-selling product in his brand's lineup he chuckled, "Of course, I could be arrogant and say this car has no competitors..."
Arrogant? Well, the grinning Müller certainly didn't give off a humble vibe as he proceeded to count down a list of German and British utility vehicles from various classes that are clearly behind the pace of the Macan in either looks, luxury, or sporting prowess - Range Rover Sport, BMW X3 and Mercedes-Benz GLK among them.

Porsche Macan configurator lets you build $110k crossover

Part of the idea behind the new Porsche Macan is that it's less expensive than its larger sibling, the Cayenne. But with a starting MSRP of $49,900, the base Macan S is actually $300 more expensive than the cheapest Cayenne. That, however, is just the start, as you can see from the online configurator.
As is often the case with German cars in general (Porsches especially), tick the right boxes and you'll soon be leaving that base price behind in a cloud of tire smoke. Start off with the Macan Turbo and you're looking at a base MSRP of $72,300, which is already over twenty grand more than the naturally-aspirated version. But even that soon escalates as the options pile on.
Aurum Metallic paint will set you back $3,120. 21-inch wheels, another $3,300. You'll probably want the air suspension, torque vectoring, the Sport Chrono package, adaptive cruise control and lane-change systems, and those each add over a grand to the price. A Burmester surround sound system is the single most expensive option at $4,290. And if you choose them all - and choose all the optional trim packages - you'll soon be looking at a price in excess of $110,000. That's enough to get you into a Cayenne Turbo... assuming you don't tag on all the options to that one, too.