2012 Porsche Panamera 4 on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

New J.D. Power Initial Quality Study puts Porsche, GM in spotlight

J.D. Power and Associates has released its annual Initial Quality Study, and this year, Porsche and General Motors took the spotlight. The study, which asks new car owners to report problems experienced during the first 90 days of ownership, found that overall, the industry averages 113 problems per 100 vehicles.
Porsche managed a score of just 80 problems per 100 vehicles, while GMC took the second spot on the podium with 90. Lexus filled out the top three with 94 problems per 100 vehicles, followed by Infiniti at 95 and Chevrolet at 97. The study also looks at specific models, and found the Lexus LS to enjoy the best initial quality at 59 problems per 100 vehicles.
Interestingly enough, the report found that around two-thirds of most owner problems experienced in the first 90 days are attributable to vehicle design instead of mechanical failure. Specifically - echoing a refrain we've been hearing for the last few years - owners are having a hard time figuring out how to use the technology present in their new vehicles. Head over to the J.D. Power site for more information, or scroll down below for the company's related press release.

Can a Corvette really be compared to a 911 with options costing more than the Chevy?

In this latest video from Drive, Chris Harris asks straight away, "Can you still compare a base Corvette to a Porsche Carerra?" That's an particularly interesting question in this film, as the 911 in question is a 400-horsepower Carrera S model that's been fitted with $60,000 in options. Base price of a Corvette Stingray? $51,995. Harris' tester features an automatic and some other goodies that push it right up to that $60,000 range. So yes, the options on the Porsche cost as much as this entire 460-hp Chevrolet.
Harris stresses that this isn't a full review, but he does exercise both cars in a more composed manner before reverting to his traditionally exuberant driving style. The impressions are, as always, spot on, with Harris favoring the pointy nature and V8 power of the Stingray, while enjoying the gearbox (Porsche's exceptional PDK transmission) and just about everything else on the 911.
Take a look below for the latest video from Drive, and let us know if you agree with Mr. Harris' views on these two sports cars.