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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Porsche says next Cayenne will be faster than Bentley Bentayga

Bentley and Porsche are both high-end marques under the same umbrella, and may even be collaborating on development of new models – but while they tend to take different approaches and go after different customers, that doesn't mean they can't share a bit of sibling rivalry. And that spirit of competition – even within the Volkswagen Group – looks to be coming to a head in the form of their upcoming luxury performance crossovers. For his part, Bentley CEO Wolfgang Durheimer promises that the brand's upcoming Bentayga sport-ute will (in its top spec with the W12 engine) be the fastest SUV on the market. But in speaking with Car and Driver, Wolfgang Hatz – who holds the Porsche R&D head office that Durheimer used to occupy – says the Bentley won't be king for long. Porsche just released the new Cayenne Turbo S in Detroit, touting it as the first SUV to crack the eight-minute barrier at the Nurburgring. And Hatz says that the next version will be even faster. "Our Cayenne is always very very quick. It is doing 300 km/h [186 mph]. I think if [Durheimer] is doing 2 to 3 km/h more, then why not? He's doing that with a 12-cylinder. Our car will be much quicker on the road." The next Cayenne is slated to use a new generation of engines, and according to Hatz, will benefit from the same (if not more) weight loss as the new Audi Q7 with which it will share its platform. That sounds like a winning combination to us. That is, at least, for fans of performance crossovers. For those who aren't, Porsche promises it won't be bolstering its lineup with any new ones. Apparently the Cayenne and the smaller Macan are enough. Nor will Zuffenhausen slot anything bigger than a V6 into the Macan, according to the report. While Porsche's baby crossover will surely continue to get faster with new iterations, the Cayenne will always remain the performance flagship of its SUV range. Featured Gallery 2015 Porsche Cayenne Turbo S News Source: Car and Driver Bentley Porsche Crossover SUV Performance bentley bentayga porsche cayenne turbo s

Porsche tells 2014 911 GT3 owners to park their cars pending inspection

Porsche may have have a serious problem on its hands. After a rumored five 2014 911 GT3 coupes caught fire in recent weeks, Porsche launched an investigation and stopped delivering its road-ready racecar until it could diagnose the problem. Now, it has issued a press release asking all 2014 911 GT3 owners to immediately stop driving their cars until they can be inspected. Porsche is offering to pick up the cars from owners' homes and take them to the nearest dealer.
Porsche confirms that the at least two 911 GT3 coupes them have caught fire in Europe, and it has elected to inspect all 785 2014 GT3s worldwide. However, it claims no drivers have been injured in the fires. Unfortunately, Porsche says, "Internal studies to determine the cause of the engine damage have not been completed yet," so owners might have a bit of a wait before they are able to drive Porsche's ultimate 911 again. Scroll down to read the entire press release.