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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Porsche 911 celebrates 50 years of iconic motoring

Back in 1963, Porsche debuted the very first 911 at the Frankfurt Motor Show. And over the last 50 years, that coupe has grown to become one of the most iconic sports cars of all time. That in mind, you could easily chalk up this 50th Anniversary model as just one of the many special edition 911s that have graced our roads over the years, but dig a bit deeper and you'll see that this one is far more than just some unique paint and different wheels.
For starters, the 911 50th Anniversary Edition utilizes the wider Carrera 4/4S body, but retains its standard rear-wheel-drive configuration. Power comes from the Carrera S' 3.8-liter flat-six engine, but features a Powerkit upgrade that includes the Sport Chrono package and ups overall output to 400 horsepower and 430 pound-feet of torque. Hitting 60 miles per hour takes just 3.8 seconds if the car is fitted with Porsche's dual-clutch PDK gearbox, or 4.2 seconds if you choose the row-your-own seven-speed manual. Talk about going Over The Hill with a quickness.
Despite looking pretty tame, we're really hot on the appearance of this special 911, with its throwback flat gray paint job and new 20-inch wheels that look remarkably similar to the original Fuchs alloys of the 1963 model. Inside, you'll find green lettering on the instrument displays, white pointer needles and silver accents, and the leather seats have a fabric insert that's similar to the Pepita cloth from the original 911.

Porsche Macan teaser reveals unique quad-LEDs

In truth, all-but-undisguised prototypes for the upcoming Porsche Macan compact crossover have been spotted galavanting all around the globe for some time now, but even the least-camouflaged examples have been caught wearing eyepatches covering their headlights and taillights. A dark new teaser image from Porsche clues us in to why that is - the baby Cayenne is getting unique quad-LED peepers up front.
Porsche has been hinting at lighting innovations in its production cars through recent concept reveals, including the stunning Porsche Panamera Sport Turismo showcar from last year's Paris Motor Show. The wagonized Panamera also featured four-point LED arrays up front, as well is in the rear, so it seems likely that this lighting will become a Porsche design signature going forward.
Powerpoint slides leaked from a recent dealer meeting suggest the Macan S will arrive packing a 3.0-liter turbocharged V6, while the Macan Turbo will boast a 3.6-liter force-fed unit, with both models receiving seven-speed PDK dual-clutch gearboxes. Pricing is expected to range from $52,000 for the S model to $75,000 for the Turbo.