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Porsche says turbo'd 911 engines will still be revvy

Porsche fans really, really don't like change. Remember when the 911 moved away from air-cooled engines? Now, as the company prepares to move the vast majority of the 911 line away from naturally aspirated powerplants, one of the brand's highest ranking officials is speaking out to prevent a similar outcry. Dr. Heinz-Jakob Neusser, the head of powertrain development for the Volkswagen Group and a board member of the VW brand, told Car that turbocharging won't take away from the rev-happy nature of Porsche's current engines. "Turbocharging is possible with higher revs – it's not true to say that turbocharged engines must stop at 6000rpm," Neusser told Car at the 2015 New York Auto Show. "That's not true... If you look at McLaren, they already have in production turbo engines with high revs." With turbocharged engines, Nuesser explains, there's no need to go for a super high redline, because engineers are trying to spread the torque over the entire rev range. "It makes no sense to go to 10,000 rpm with a turbocharged engine," Neusser told Car. The other big concern that comes with the switch to turbocharging focuses on the 911's iconic flat-six exhaust note. Maintaining the car's well-known acoustic character shouldn't be an issue, Neusser said. "Noise is not a problem," adding that the Volkswagen Group knows a thing or two about building sweet-sounding turbos. "Look at the 911 Turbo; it has an extremely expressive noise today – that is not a problem. At the other end of the scale, the Golf R has it too," Neusser told Car. "You won't miss character with turbos, I promise." According to Car, the new turbocharged engines will arrive later this year at the 2015 Frankfurt Motor Show, as part of the current 911's facelift. Featured Gallery Porsche 911 Coupe: Spy Shots View 9 Photos News Source: CarImage Credit: CarPix Frankfurt Motor Show Porsche Performance turbocharging volkswagen group

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Infiniti cribs new US boss from Porsche

Just weeks before he was supposed to become CEO of Porsche Cars Australia, Infiniti has apparently offered Porsche COO and Executive Vice President Michael Bartsch a deal he couldn't refuse. Thus, Bartsch has join the company as Vice President of Infiniti Americas, the luxury marque's top North American post. Bartsch replaces Ben Poore, who has been with the automaker since 2008, having led both a 22-percent sales surge in 2012 and the brand's current sales slough, Automotive News reports.
Bartsch, Porsche's No. 2 US executive, has held the COO and Executive Vice President positions at Porsche since 2005 and was scheduled to become CEO of Porsche's Oz division on September 1. Infiniti has experienced a number of recent personnel changes in the past week: it named Vincent Gillet, formerly an executive for Starwood Hotels & Resorts, to lead its marketing efforts worldwide and Simon Cox, a former designer for automakers including Ford and Peugeot, to head a new design studio in London.
Poore reportedly will pursue other interests outside of the auto industry. Read more about the personnel change in the press release below.