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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche offers design walkthrough of Panamera Sport Turismo

The Porsche Panamera Sport Turismo was arguably the best concept car of 2012, and Porsche has been building upon that momentum by teasing us with videos of its first-ever station wagon design. After showing us some driving shots of the Sport Turismo, Porsche released a more in-depth and behind-the-scenes look at what it took to take the Panamera shooting brake from a full-scale clay model to the final product we saw on stage at the Paris Motor Show. In the video, Michael Mauer, Porsche style director, and Mitja Borkert, general manager advanced design style, both give a little insight about what went into creating the Sport Turismo Concept.
More than just a station wagon version of the Panamera, the Sport Turismo has a totally distinctive look nose to tail. Some of the key elements the designers touch on in the video include the Porsche-signature raised front fenders, the wide rear shoulders, the front wing inspired by the 918 Spyder, and even some of the car's unique touches, including the headlights and the three-dimensional "Porsche" lettering across the liftgate made from glass. One of the more exciting aspects of the concept - which is sadly just glossed over in the video - is the rear liftgate spoiler that features "variable aerodynamics" that sounds like it acts similar to the retractable spoiler on the current Panamera.
We still don't know if the Panamera Sport Turismo will make it into production, but if you want to see what went into creating this exciting concept car and see the different build phases designers went through to create the Paris show car, check out the video by scrolling below.

Watch Larry Kosilla resurrect the finish of this barn-find 1966 Porsche 912

Larry Kosilla, the founder of the Ammo NYC line of car cleaning products, has his own show YouTube's Drive network - we saw his work before when he gave a Ferrari 288 GTO a two-day detailing job. On this episode, Kosilla gets called in to do his best with a 1966 Porsche 912, a car that was last registered in 1990 and recently found in a barn in Connecticut.
Among the expected dirt and cobwebs, the Irish Green Porsche is also covered what is assumed to be cat fur and "waste." The car is in such delicate condition, however, that Kosilla can't wash it for fear of getting more water in it than on it, so he has to steam and wipe the entire thing down before he begins the paint correction process. In addition to the thorough knowledge of his work and his ability to explain it simply, the episode is captioned with further information one of Porsche's popular but less regarded models, and how Kosilla does what he does.
You'll find a compelling 29 minute masterclass in the video below.