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Porsche wants a better 'connected car' [UPDATE]

UPDATE: In an earlier version of this story we mistakenly identified Joe Lawrence as the CEO of Porsche Cars North America; Lawrence is in fact the Chief Operating Officer, COO, of PCNA. The text has been changed to reflect this. Porsche is known for great engineering, but it's usually the type that leads to fantastic engines and sublime handling, rather than cutting-edge infotainment systems. The company wants to alter that balance in the future to put a greater emphasis on connectivity in its models. Porsche Cars North America COO Joe Lawrence outlined the brand's goals during a speech at the Bloomberg Innovation Forum in Atlanta, according to Automotive News. "Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?" he said. Lawrence suggested the company might be working with Google and Apple on future solutions. Even if Porsche is working on making more tech savvy models, don't expect the company to forget its roots. Brand boss Matthias Muller also broached connectivity during his recent speech at a conference and said the sports car business' customers didn't want "a smartphone on four wheels." He promised investments in research and development to come up with an answer. In the same speech, Muller strongly suggested fully electric Porsche models were on the way and also announced a seventh model line coming in the future. Lawrence reiterated the company's future, as well, in his address. "We will see further electrification of our product line," he said, according to Automotive News. Rumors of Porsche building a Tesla-fighter have been circulating as of late. The vehicle is possibly in the body of the smaller Panamera called the Pajun, and it could offer a 300-mile range with an electric motor at each axle kicking out a reported total of 600 horsepower. Related Video:

Porsche resurrects V8-powered 911 prototype from the Eighties

These days, we take it for granted that the Porsche 911 uses a flat-six engine. That's because every version of the iconic rear-engined sports car has had one. Right? Well, for the most part. There was the 912 that joined the original in the late Sixties with a flat-four. And in the mid-Eighties, Porsche toyed around with the idea of a V8-powered 911.
After the first-generation 911 had been in production for over two decades, Porsche began development of its successor, the 964, in the 1980s. And one of its ideas was to use a V8 engine. So it took a 964, borrowed a V8 from Audi, gave it the rear bodywork from a 959 and dubbed it the 965.
The idea was to create a more affordable successor to the 959 that included its advanced all-wheel drive system and active suspension. The Audi V8 would have been replaced with one of Porsche's own design - possibly based on the it had built for Indy racing - but Dr. Ulrich Bez (who was then head of Porsche R&D long before taking the reins at Aston Martin) ultimately killed the project.

Ruf RGT 4.2 offers 518 hp of naturally aspirated power

Ruf has a reputation for building some fast interpretations of the Porsche 911, and the company's latest RGT 4.2 at the Geneva Motor Show provides an interesting point of comparison compared to the new GT3 RS that's debuting there. In terms of pure power, the Ruf wins out. The company crafts a flat six with 4.2-liters of displacement making 518 horsepower and 369 pound-feet of torque with a top speed of 200 miles per hour. In contrast, the latest GT3 RS gets 500 ponies and 338 lb-ft of twist from its direct-injected 4.0-liter mill. Depending on your desires, the RGT 4.2 might have the preferred gearbox too with its six-speed manual versus the Porsche's PDK. Styling is also going to come down to personal tastes between these two. The RGT 4.2 has an almost old-school racing look with its bolted-on fender flares, five-spoke wheels, thick carbon fiber rear wing and lower front air dam. Inside, there's also an integrated roll cage. The RS, on the contrary, appears thoroughly modern with its big fender intakes at the back, slashes just behind the front wheels, CFRP hood and magnesium roof. Check out Ruf's naturally aspirated monster on the Geneva show floor in the gallery, above. The RGT 4.2 maintains a long tradition of Ruf supercars with its outrageous driving performance. Unveiled in 2000, the first RGT was characterised by its powerful, torquey normally-aspirated flat-six engine. With a significantly reduced all-up weight and sports-oriented suspension system, the RGT was an extremely impressive driving machine.Now, in 2015, the RGT remains true its original concept, though its external appearance is clearly more athletic. The wheel arches are more bulbous and the front facade presents huge round air intakes for more effective cooling. The chassis is reinforced by RUF's hallmark Integrated Roll Cage (IRC). Propulsion is provided by its virile 4.2-litre six-cylinder, normally-aspirated engine, developing 525bhp and 500Nm of torque, featuring dry sump lubrication with external oil tank. A proper driving machine for sure POWER 525 PS / 386 kW @ 8.370/min TORQUE 500 Nm @ 5.820/min DISPLACEMENT 4178ccm TRANSMISSION 6-speed manual gearbox TOP SPEED 322 km/h FUEL CONSUMPTION urban 19,8 l/100km non-urban 9,8l/100km combined 13,6 l/100km CO2 emissions 317g/km Effizienzklasse G Related Video: