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Another cool projection vid, this time with a Porsche 911

Porsche has become the latest automaker to take advantage of clever projection technology. The automaker worked up a quick presentation for the 2013 911 Carrera 4S to show off a bit of "motionless driving." The display tracks the sports car from production to back-road caning and city-center cruising, displaying a variety of exterior color choices and wheel options without resorting to a two-dimensional video.
This isn't the first time we've seen an automaker use its new product as a projection screen. Subaru, Hyundai, Lamborghini and others have all done the same, and the trick never fails to be visually interesting.
As you may recall, we got to play with the 2013 911 Carrera 4S back in November and found the machine to be a better daily driver than its rear-wheel drive counterpart. You can check out the projection video below.

Porsche GT division rules out AWD, SUVs

Any German automaker worth its lap times needs a performance division. Mercedes has AMG, BMW has the M division, Audi has Quattro GmbH with its S and RS models... even Volkswagen has its R line of hot hatches. And though Porsche is a performance automaker unto itself, even it has a performance division. It's called Porsche GT, and though it's been branching outside the 911 range lately, don't expect it to wander too far. According to Car and Driver, which spoke recently with Porsche GT boss Andreas Preuninger and R&D chief Wolfgang Hatz, there are limits to what the division will do. And while those limits may have been broadened to include technologies like turbocharging and dual-clutch transmissions, they won't stretch as far as all-wheel drive. Take a look at the previous-generation 997 and what separated the 911 GT2 from the 911 Turbo was principally its all-wheel-drive system. Porsche GT isn't planning on doing a GT2 this time around – the new GT3 RS occupying that territory on its own – but the next generation (whether it wears the number 2 or 3) will likely go turbo along with most of the rest of the 911 family. The exclusion of all-wheel drive from the Porsche GT parts bin also means that the division won't be taking on the company's SUVs like the Cayenne and Macan. So the Cayenne GTS will be as extreme as it gets, taking on the likes of the BMW X5 M, Mercedes GL63 and Audi SQ5 without the help of Zuffenhausen's racing department. We can't expect the PDK to stick around though, so to speak. Though the new Cayman GT4 packs a manual transmission, the 911 GT3 and GT3 RS have dual-clutch gearboxes. Moving forward, Preuninger says they'll leave it up to prospective customers to decide which type of transmission they'll build into their most extreme performance models.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?