2011 - Porsche Panamera on 2040-cars

Auto blog

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Meet Buster, this 1968 Porsche racecar transporter from Mercedes

If you're thinking about Porsche and Mercedes-Benz when it comes to motorsports, your first thought is probably on the two German brands battling on the track. However, for decades, whenever Porsche's factory team went to compete, a custom Mercedes was right along with them hauling the racecars. These days the truck lives in the Brumos Collection in Jacksonville, FL, and goes by the nickname Buster. However, its story goes back to 1968 when Porsche ordered two commercial vehicles from Mercedes and then handed them over to a Stuttgart-based outfitter for customization. The results were these racing transporters that hauled models like the 917 and 956 until the '80s. The other survived, too, with a place in Porsche's collection. Well-known racers in their own right, Brumos scooped up the transporter in 2003 and have kept driving it to vintage racing events. The interior now boasts the signatures of many of the great drivers from the era of this historic truck. Watch the video for the whole story on the Mercedes with a whole lot of Porsche inside.

Porsche 911 GT3 RS revealed in patent photos

Porsche has been taking its time developing the most hardcore 911 models for the latest 991 chassis. While the GT3 has been on the market for a little while, it suffered from some teething issues. The 911 GT3 RS is certainly on the radar since being spotted testing, but it's always better to get a look at a new car without all of the camo to hide the coolest parts. Thankfully, Car in the UK has some patent photos of the RS ahead of its debut, and they show off one mean-looking 911.
The first thing that you notice about the RS is that Porsche clearly isn't afraid to rework the latest 911's shape for its track-focused version. Each piece is slightly resculpted to squeeze the most out of it. Up front, the air dam has the same shape to the earlier photos. They also both highlight the upcoming model's tiny air inlet at the tip of the hood, the massive intakes in the rear fenders and general design of the rear wing with a ducktail underneath. The bubbled roof is much clearer here, where it was disguised in spy shots. You can also spot the slashing fender gills behind the front wheels that are a completely new feature.
The GT3 RS is the ultimate naturally aspirated 911 for the street, but according to Car, Porsche aims to take that even farther with the latest model. If these are the looks, then it's working. Unfortunately, the new version's powerplant remains a mystery. Though, given all the changes to the bodywork, the engine is almost surely getting tweaked over the 475-horsepower GT3. The RS is rumored to hit the road and be screaming down the track in 2015.