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2015 Porsche Macan Turbo

The misinformation first started back in May of 2007 - more than six years ago - when word came that Porsche was developing a compact utility vehicle to fill out its product line. Rumors swirled that the German automaker's future "Roxster" would be based on the then-upcoming Audi Q5. By September of 2010, the name had changed to "Cajun," but the vehicle was still expected to be "based heavily on the Audi Q5," said reports in the months that followed. One year later, the first test mules were spotted, the mechanics hidden beneath barely disguised Audi sheetmetal, which did nothing to give the upcoming model its own identity. And even after Porsche announced "Macan" as the vehicle's production name in early 2012, articles stated that it would "arrive on the same chassis as the Audi Q5, though with suspension, brake and engine tweaks suitable to the Porsche range."
It's no wonder that most still consider the all-new Porsche Macan nothing more than a heavily massaged Q5.
To help lift some of the mystery surrounding its latest release, Porsche hosted us in Germany for an in-depth look at its new crossover (while Europeans call it a "sport utility," its car platform allows us to call it a proper CUV). The technology workshop offered us insight to the design and mechanical execution, and it concluded with a short test ride. The trip was both enlightening and educational - and it left us with a whole new perspective on the Macan.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Porsche inspecting 2,500 Euro-spec Macans for damaged brake boosters

Porsche is investigating a potential brake issue with 2,500 of its new Macan CUVs. The inspection focuses on the state of the brake systems following tests that discovered the brake boosters may have been damaged during assembly.
Porsche has pointed out that, despite the concern, the affected Macans still meet safety regulations. The issue is predominantly found in European-spec Macans, which according to Porsche, have been delivered to consumers. Owners of affected vehicles in Europe will be notified and asked to come in for a brief, no-cost inspection.
American consumers, though, have no reason to worry. We reached out to Porsche Cars North America, who confirmed that the vehicles in question were assembled before US-spec cars were screwed together.