2010 Porsche Panamera S Automatic 4-door Sedan on 2040-cars

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Porsche to develop new line of engines for next Panamera

When the second generation of the four-door Porsche Panamera launches, it will likely be riding a new platform, complete with an all-new family of V6 and V8 engines, according to a report coming out of the UK.
Autocar reports that the so-called MSB platform will likely underpin the Panamera, and it could be shared with Bentley, provided the Volkswagen-owned, British-built brand commits to the architecture. As for the engines, it's reported that they'll have a sportier character than the V6s and V8s being built for Volkswagen and Audi's vehicles.
"Porsche will have its own new V8 that will be common to the new MSB platform," Porsche's chief engineer, Wolfgang Hatz, said. "It's a family for the next 10 years of cars." Whether the V8 and V6 will be used outside of the Panamera line, though, remains unclear. There's also no mention of what place turbocharging would have with the new engines.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Auto journalist ordered to pay big money for blowing up Porsche 917 engine [UPDATE]

Racecars blow engines all the time, but a Porsche 917 isn't just a run-of-the-mill racecar. British automotive writer Mark Hales reportedly borrowed a 917 from 82-year-old former Formula One racer David Piper for a magazine article, and mechanical tragedy ensued. Nobody is arguing that the engine failed after being spun to 8,200 rpm. However, Hales was warned not to exceed 7,000 rpm, says owner Piper, and the affair landed in English courts with Piper seeking £50,000 - over $79,000 US - in reimbursement funds for an engine rebuild and loss of use of the car while it was being repaired. Judge Simon Brown ruled in favor of car owner Piper, putting Hales on the hook for £110,000 ($174,000) including legal fees - a whole lot of money in any language.
Hales says the Porsche suffered a mechanical fault while lapping that allowed it to slip out of gear and over-rev. Piper wasn't convinced, and sought to have the repair paid for by the guy who broke the racer, saying "If you bend it, you mend it." It's not like Hales is a novice driver, having seat time in both professional and amateur races over 30 years, notching about 150 wins, but even the best drivers sometimes miss a shift, and that's what Piper contended happened to his car.
According to reports, Hales has had to sell most of his valuables to pay his lawyers and is now facing bankruptcy with the ruling against him. Members of the Pistonheads website are trying to coordinate a collection to help him out, as well.