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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Jay Leno puts carbon fiber wheels to the test on a Porsche 911 GT3 RS

Jay Leno's Garage usually focuses on looking at cars new and old, speaking to their owners and then Jay taking a drive to see what he thinks. However, Leno throws his usual shtick to the curb this week to do a full product test of the carbon fiber wheels from a company called Carbon Revolution. If you're not interested in hearing about wheels for 18 minutes, don't worry. They get mounted on a Porsche and are tested back-to-back with stock wheels, and Leno takes the 911 for a track test, too.
While carbon-fiber wheels aren't exactly a new idea, Carbon Revolution's goal is to create a lightweight, one-piece product that can be mass produced. The company even claims that it already has a deal with an OEM automaker to offer them on a vehicle in a few years. The key to the technology is that it doesn't need an expensive autoclave to be made.
In the meantime, the company's carbon fiber wheels are available as an aftermarket option for about $15,000 a set, according to the video. They weigh in at about 15.5 pounds each and offer OEM-levels of stiffness, so they could cut some unsprung mass off of a performance car. Watch here as Jay and his mechanic Bernard lap Willow Springs and give their feedback about what they think of this cutting-edge technology.

Porsche 911: Big in Taiwan

Porsche is continuing celebrations for the fiftieth anniversary of its iconic 911. In its latest video, it's gone to Taiwan, to interview some of the folks that have grown passionate about the rear-engined sportscar over the years.
By and large, the views expressed in this video could have come from anywhere in the world. The 911 is a great car and that doesn't change from country to country. These enthusiasts have the same passion that fans in England, the United States or Germany have for the Carrera. Take a look below at the full video, to see what the 911 enthusiasts of Taiwan love about their 911s.