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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Audi and Porsche squabble over future product platforms

In the buildup to the 2014 24 Hours of Le Mans, Audi delivered an amusing video that worked on the playful rivalry between the German brand and its favorite frenemy, Porsche. We called it sibling rivalry, and at the time, it may have been just that. But just like sibling rivalries, it's all fun and games until someone gets hurt, and that's just what seems to be about to happen in the formerly peaceful Volkswagen Group family.
A new report from Automobile calls out the growing animosity between Porsche, who is backed up by Bentley, and Audi, whose primary ally is Lamborghini. No blows have actually been thrown, although there is a fair amount of "he said, she said" going on.
As Porsche tells it, for example, the new global fullsize SUV architecture being developed by Audi isn't up to snuff, citing size and structure issues, as well as an inability to accommodate a wide variety of engines.

911 beware! Porsche testing new top-trim Boxster

The Boxster and Cayman are like the scrappy siblings compared to their star brother – the Porsche 911. And now it looks like the rivalry is about to get even more serious, as our spies have captured this hotted-up Boxster doing some winter testing. We've already seen Porsche evaluating a higher-performance version of the Cayman, rumored to be called the GT4. It would reportedly offer a taste of the thrills of the 911 GT3, but at a lower price. The coupe appears to have a convertible twin in this Boxster prototype. The biggest giveaway of their possible relationship is the shared front bumper with larger intakes and an extra opening at the tip of the hood. Although, this one lacks the Cayman's big, rear spoiler in favor of a smaller decklid unit. The good news for fans of shifting for themselves is that this tester is fitted with a manual transmission, according to our spies. Being a prototype, though, there's no guarantee that the gearbox makes it to production. At least in Cayman trim, these higher performance models might use a tuned version of the 3.4-liter flat-six with between 370 and 400 horsepower. Though, an earlier rumor suggested that a turbocharged four-cylinder could sit behind the driver. Until we know for sure, glance at the gallery to see a Porsche that might try to challenge its big brother.