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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche Cayenne diesel V8 may not be long for this world

Goodbye, Porsche Cayenne V8 Diesel. We hardly knew ye. Nor did the Europeans, apparently. Porsche's V8 oil burner is still on the European model list for the Cayenne SUV, but the mill won't go through the likely pricey process of being updated to adhere to new and stricter European emissions standards, Just-Auto says. A Porsche spokesman confirmed to the publication that it's a fairly complicated process to update the diesel V8 to be so-called "Euro-6 compliant." With Cayenne diesels selling in relatively low volumes anyways, the German automaker might just dump the V8 diesel altogether, as it'd be quite cost-ineffective to make the necessary upgrades. The V8 diesel was a 4.1-liter engine that delivered 385 horsepower in addition to what sounds like a little too much exhaust for European clean-air regulators. While that's a pretty powerful profile, the most recent gas-powered V8 for the Cayenne delivers about 570 horsepower, so the diesel engine won't likely be missed by European auto enthusiasts. Besides, there's still the V6 diesel that's also sold in the US. That's a 4,800-pound beast that moves from 0 to 60 miles per hour in about seven seconds and gets a relatively (for diesels) modest 20 miles per gallon city. For those who are curious, Autoblog's First Drive review of that model can be found here.

The mid-engine Porsche backstory

As an automaker's identity evolves over years, its signature becomes defined by any number of factors - heritage (Mercedes-Benz), image (Lamborghini), or market share (Toyota). In the case of Porsche, it was an engineering quirk that forged the German company's most enduring character trait.
Porsche would not have survived - let alone, thrived - in today's saturated landscape had it not been for the 911, and that slope-tailed sports car wouldn't have sprung to life without its predecessor, the 356. While phenomenal success of those rear-engine icons built the company, forays into the mid-engine configuration have played a significant part in establishing the brand's identity.
The Mid-Engine Prototype Of Ferry Porsche's Dreams