2001 Porsche Panamera 4 on 2040-cars

Auto blog

Porsche 911 RSR stops just long enough to have its photo taken

When it comes to Porsche and its rapidly escalating endurance racing program, all eyes may be on the new 919 Hybrid - and with good reason: that's the vehicle with which Porsche will be challenging the likes of Audi and Toyota for wins in the top-tier LMP1 class of the FIA World Endurance Championship and at Le Mans. But it's the 911 RSR that does and will continue to form the backbone of the factory's effort.
The 470-horsepower racing version of the road-going 911 took a one-two finish in its class at Le Mans last year, and also won its class at the Daytona 24 this past January as well. This year Porsche will field two of them in the WEC, another two in the United SportsCar Championship here in the US and will sell countless more to customer racing teams that will undoubtedly continue to rack up trophies in racing series around the world. This, then, might be a unique chance to see one standing still. Check it out in our gallery of live images above from the Geneva Motor Show.

'Latest production version' of Porsche 918 shown off on Twitter

Porsche posted a picture of what it is calling "the latest production version" of the 2015 Porsche 918 Spyder on Twitter. It looks like the gasoline-hybrid supercar is being driven sportively on some California back roads during Monterey Speed Week.
Whatever updates were made to this version aren't visual (except for the paint), as the one Chris Harris drove last spring and another seen hot-weather testing in Nevada both had production bodies. We presume the changes are relatively minor and more than skin deep - perhaps brake calibration, suspension tuning or tweaks to the powertrain - but Porsche didn't release any more information.
The 918 Spyder is Porsche's latest supercar, which will compete with the LaFerrari and the McLaren P1 hybrid supercars. The Porsche may be the underdog of the group when considering horsepower, acceleration, top speed and price, but the 887-horsepower brute has the most advanced hybrid drivetrain of the three.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?