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Porsche reveals new LMP1 racecar testing ahead of 2014 Le Mans debut
Wed, 12 Jun 2013Getting ready for its triumphant return to the premier racing class of Le Mans, Porsche has released a handful of images showing its new LMP1 racecar testing. Porsche hasn't run a car in the Prototype class at 24 Hours of Le Mans since 2009, but this racecar - still veiled in secrecy - will be expected to battle against the Audi and Toyota LMP1 Prototypes to help bring Porsche its 17th Le Mans victory.
Aside from knowing that it will use a hybrid powertrain to meet LMP1 rules, there are no other details about the car... including its name or potential sponsors. In the meantime, Porsche has set up a microsite, called Mission 2014, to share its extensive history racing at Le Mans. Also, be sure to check out some of the past videos Porsche has released as it gears up for its reborn LMP1 program.
The 2014 Porsche Cayenne Turbo S brings 50 extra ponies to Detroit
Mon, 14 Jan 2013Porsche has announced a new version of its popular SUV today at the Detroit Auto Show: the 550-horsepower 2014 Cayenne Turbo S.
This newly minted "flagship" of the Cayenne lineup is powered by a twin-turbocharged 4.8-liter V8 engine, and offers 50 hp more than the Cayenne Turbo. Performance figures are impressive for the sleek utility vehicle: 0-60 miles per hour can be dashed off in 4.3 seconds, while maximum speed is rated at 175 mph. The Turbo S also gets dynamic chassis control, torque vectoring and Porsche's Sport Chrono package - all standard equipment.
Visually the Cayenne Turbo S differentiates itself from the lesser models in pretty subtle ways. Gloss black trim decorates the gawping front air intakes, as well as rear-view mirror trim panel. The SUV also wears 21-inch Turbo II wheels, a la the 911 Turbo.
Porsche picks Maria Sharapova as brand ambassador
Tue, 23 Apr 2013Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?