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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Gemballa reveals new Porsche 991-based GT convertible

Gemballa went through the ringer last year, but rebounded with products that signal a complete turnaround. The latest is the recently-released Porsche 911 Carrera S with a Gemballa GT aerodynamics and technology package. Aero-wise, it includes carbon fiber additions beginning with a front bumper wearing the classic Gemballa air intake design and a lower, angrier splitter. New side skirts run from wheel to wheel, the final piece being a rear bumper in three sculpted horizontal sections featuring a rear diffuser tucked between six rectangular exhaust tips.
No engine mods have been made, but the technology part of the tune - springs that are 30 millimeters shorter yet still able to work with the PASM system - is claimed to make the car faster. Bringing things to a halt is a new Brembo brake system hiding behind 21-inch GForged wheels that are lighter than Porsche's standard 20-inchers.
The Gemballa GT aero kit runs €19,860 ($26,070 U.S.), which includes paint and installation if you happen to be in Germany, and we're assuming that includes the suspension modification, brakes and sport exhaust. The GForged wheels are another €9,895 ($12,989 U.S.) depending on your choice of tire. Check out the press release below for more info, and the photo gallery above for all the angles.

Porsche finally moving ahead with flat four engine

When Porsche released the first Boxster in 1996 and the first Cayman in 2005, the idea was to create an entry-level model for the German automaker's sports car range. The latest iterations of both closely related models, however, have begun to encroach dangerously on the 911's territory, particularly in their newest GTS specifications. That could be about to change, however, with the introduction of a four-cylinder engine for the compact mid-engined coupe and roadster.
According to Automotive News, Porsche is finally preparing to launch a new boxer four engine in the Boxster and Cayman, following years of speculation. The engine would be based on the same architecture as the company's famous flat six, but with two fewer cylinders to cut weight. Don't expect it to cut much in the way of performance, however: Porsche chief Matthias Muller indicates that the new engine could produce as much as 395 horsepower - significantly more than even the 340hp flat six in the Cayman GTS, suggesting that the engine could even find its way into the 911 as well.
It's no more clear which markets would get the four-cylinder engine, either. But wherever it is offered and in whichever form, it wouldn't be the first time we'd see a Porsche with a four-pot engine. Not by a long shot. Both the classic 912 and 356 were powered by boxer fours, as was the 914 - not to mention the 718 pictured above and the iconic 550 Spyder. The front-engined 924, 944 and 968 packed inline-four engines, but the last of those were discontinued in the 1990s. The prospect of a four-cylinder Boxster/Cayman has been rumored for many years now, most recently joined by the possibility of a four-pot Macan as well.