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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Can a Corvette really be compared to a 911 with options costing more than the Chevy?

In this latest video from Drive, Chris Harris asks straight away, "Can you still compare a base Corvette to a Porsche Carerra?" That's an particularly interesting question in this film, as the 911 in question is a 400-horsepower Carrera S model that's been fitted with $60,000 in options. Base price of a Corvette Stingray? $51,995. Harris' tester features an automatic and some other goodies that push it right up to that $60,000 range. So yes, the options on the Porsche cost as much as this entire 460-hp Chevrolet.
Harris stresses that this isn't a full review, but he does exercise both cars in a more composed manner before reverting to his traditionally exuberant driving style. The impressions are, as always, spot on, with Harris favoring the pointy nature and V8 power of the Stingray, while enjoying the gearbox (Porsche's exceptional PDK transmission) and just about everything else on the 911.
Take a look below for the latest video from Drive, and let us know if you agree with Mr. Harris' views on these two sports cars.