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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.

Do we finally know which hybrid hypercar is fastest?

In order to properly compare and contrast the performance characteristics of competitive automobiles, a number of variables have to be sorted out. For instance, to diminish the human component, the same driver must be used for each lap, that driver has to be capable of wringing the maximum level of performance from each vehicle, and they should all be checked and prepared to make sure they are within manufacturer specs before hitting the track. Speaking of which, the conditions at the track – and, of course, it goes without saying that the cars have to be tested at the same location, on the same day – have to be as similar as possible. Naturally, arranging all of these variables is difficult, if not impossible, and that's especially true when the contenders are the Ferrari LaFerrari, McLaren P1, and Porsche 918 Spyder. As range-topping models from well-established performance players, these three hybrid hypercars are often lumped into the same category. But which one is fastest? Well, that's been a tough nut to crack, in part because the manufacturers themselves haven't always been willing to play along when it comes time to test these machines head-to-head-to-head. And so, with all that (probably unnecessary) preamble out of the way, we present to you the video above, in which this particular vehicular pedestal is toppled. All three cars are owned by a man named Paul Bailey, they were tested on the same day at the Silverstone circuit in England, and each had British Touring Car driver Mat Jackson at the helm. We're not going to spoil the results, other than to say that all three vehicles were incredibly fast and within spitting distance of one another at the finish line, as you would expect. Intriguingly, this video is said to be part one in a three-part series, so we have more Ferrari vs. McLaren vs. Porsche action to look forward to. Related Video: News Source: TheSUPERCARDRIVER via YouTube Green Ferrari McLaren Porsche Convertible Coupe Hybrid Performance Supercars Videos porsche 918 spyder mclaren p1 silverstone hypercar ferrari laferrari laferrari