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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

2014 Porsche 911 GT3 and GT3 Cup step out early

Though Porsche won't be feeding us the full 911 enchilada until tomorrow's Geneva-based festivities, we have managed to scare up some official images of the 2014 911 GT3, as well as the all-new 911 GT3 Cup. As Porsche is celebrating 50 years of the 911, we anticipate a good day for great cars.
The new GT3 looks every bit the proper successor to the racy 911 nameplate, with a fixed rear wing large enough to serve cocktails on, a curvaceous body kit and 20-inch wheels that offer a dominating on-road stance. It's a good bet that Porsche will have coaxed something like 450 horsepower from the naturally aspirated, 3.8-liter flat-six engine that hangs over the car's rear axle. A seven-speed manual and Porsche's own PDK transmission are the likely gearbox offerings.
Should the mental quickness and imposing wingery of the standard GT3 not be enough for you, future racecar driver, Porsche is also bringing a GT3 Cup car to Geneva. The German automaker has given just a few scant details about this Cup car - 460 hp on tap, a production run of just 2,400 units - including three images of the kitted out racer. Certainly more and finer details will emerge, when Porsche shines the spotlights on its new 911s tomorrow.

Porsche releases new images of LMP1 racecar

Porsche has released another batch of images of its LMP1 competitor preparing for its debut season in 2014. This isn't the first we've seen of the new car, as June saw four images of the new racer undergoing testing. Where those images looked merely like someone taking pics during the test, the 11 new images seen above have all the hallmarks of highly polished PR shots.
That aside, the camo-covered cars still provide another look at what the new LMP1 car will look like when it arrives next season. The taillights follow the example set by Audi, by vertically mounting ultra-thin LEDs on the tips of the rear wing, while the LED headlights sport the four-prong look that Porsche has been pushing of late. Besides those two items, its difficult to make out many details due to the amount of camo.
Porsche's LMP1 effort will be focused on the FIA World Endurance Championship, which will see the revered brand return to the top flights of the 24 Hours Of Le Mans with F1 ace Mark Webber behind the wheel. As we've mentioned before, the German brand has set up a dedicated microsite that will cover its newest racer's progress.