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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Overnight action from the 24 Hours of Le Mans

We won't go into a recap here, but there are still leading positions being fought for in all classes - it's so close that leads are changing when a car goes into the pits. We'll let the recap wait until the end of the race, so for now enjoy some shots from last night's action at the 24 Hours of Le Mans.

Porsche 918 Spyder burns to ground in gas station conflagration

There's one fewer Porsche 918 Spyder zipping along the roads of Toronto, Canada, today. A fire at a gas station over the weekend claimed one of the hybrid supercars in a massive blaze, and a portion of the inferno was caught on video.
According to our partners to the North at Autoblog Canada, the cause of the fire hasn't been officially confirmed yet, but witnesses reportedly claimed gasoline somehow came into contact with the hot exhaust outlets that exit out of the top of the supercar's engine bay. This was just one of two 918s believed to be in the Toronto area.
Other than a possible broken heart from the owner, the fire reportedly caused no injuries, and only the Porsche and gas pump appeared to sustain serious damage. Warning, the video of the conflagration does contain some explicit language.