Finacing And Leasing on 2040-cars

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Watch Porsche legend Jeff Zwart frolic in the snow in his 356

Racing driver Jeff Zwart picked up a 1953 Porsche 356 Pre A to use as a historical prop in a Cayenne commercial, then decided to keep it when the filming was done. Then, explaining to filmmaker Will Roegge that his vintage toy does really well in slippery conditions, Zwart throws it around in the Colorado snow - on pencil-thin studded tires on 16-inch wheels - to prove the point.
Don't expect roostertails in this winter wonderland video, however; with just about 60 horsepower at sea level, gumption drops to about 40 hp when playing at 9,000 mountainous feet. But that's still plenty to work as a testament to the phrase, "If you've got it, flaunt it," and you can watch it below.

Porsche teams with Delta airlines to woo VIP passengers

The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.
Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.
And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.

Porsche names new motorsport chief

Though it may have expanded into crossovers and sedans, Porsche is still a company with racing at its heart. You might even argue that Cayenne and Panamera sales only serve to fund the company's motorsports activities. Competition-spec 911 coupes still make up a large portion of the grid in any GT racing series, and those activities are presided over by the Porsche GT division (separate from its LMP1 program), which has just announced a changing of the guard.
Porsche's GT unit - which is responsible both for racing models like the 911 RSR and road-going models like the 911 GT3 - has until now been steered by Hartmut Kristen (pictured above, left) in his capacity as Vice President of Motorsport at Porsche AG. During his ten-year tenure, Kristen gave birth to the RS Spyder that competed in the American Le Mans Series and the pioneering 911 GT3 R Hybrid. He also fostered what Porsche characterizes as "arguably the most comprehensive youth development program in motor racing" and saw the marque return to Le Mans last year with a dominant 1-2 class victory.
Kristen, now 59 years old, is leaving the German automaker, but will remain an advisor to the company's R&D department. Taking over as VP of Motorsport will be Dr. Frank-Steffen Walliser, who has until now been head of the 918 Spyder project (a responsibility he will continue). Walliser (pictured above, right) was previously Porsche's general manager for motorsport strategies and will now be responsible for Porsche's GT projects on and off the track, while Fritz Enzinger continues at the helm of the LMP1 program in pursuit of better results next year than the 919 Hybrid achieved at Le Mans last month.