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China may surpass US as Porsche's largest market this year thanks to Cayenne

China has already surpassed the United States as the world's largest automotive market, so it's no surprise that one day soon it will be the world's largest Porsche market.
In fact, that day may already be here, as the PRC's Porschephiles outbought their American counterparts in September. Porsche's Chinese dealers sold 4,344 cars last month to America's 3,607. Through all of 2014 so far, though, the US is still the larger market for the German brand.
"The U.S. performed very well this year, after a great year in 2013, but China is growing fast, thanks to the Cayenne which is our best seller there," Porsche's sales and marketing boss, Bernhard Maier, told Automotive News Europe.

Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

Porsche patent sketches show removable headrest wind deflector

While driving around in a convertible might seem glamorous, ask anyone with long hair and they'll likely tell you how it really is: the wind buffets, your hair goes everywhere and it's anything but glamorous. That's why you see so many convertibles driving with their tops up, their windows up or wind deflectors in place. But Porsche is apparently preparing to kick it up to the next level.
These patent drawings have leaked out, demonstrating what appears to be some new kind of wind-deflecting device being developed by Porsche. The mechanism is apparently fitted to the headrest itself and designed to keep the wind buffeting specifically around the head down to a minimum while allowing the car's occupants to enjoy the top-down driving experience.
No word on when it might hit the market, but we won't be surprised to see this kind of device appear on a future version of the Boxster or 911 Cabriolet. But nowhere else: despite the apparent leak, the patent drawings suggest that Porsche will be keeping this technology proprietary. Whether sister brands like Volkswagen, Bentley or Lamborghini will get their hands on it remains to be seen.