2009 Porsche Cayman 2dr Cpe on 2040-cars

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Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

1949 Gm?nd Porsche shows the birth of an icon

The Austrian village of Gmünd is more than just difficult to pronounce; it's also the birthplace of the Porsche brand. Before the company ever started building sports cars at its current home base near Stuttgart, the fledgling business completed several vehicles in the tiny town in Southern Austria. In this video, former Pikes Peak International Hill Climb champion Jeff Zwart takes a look at a 1949 Gmünd coupe to see how the company has evolved since its earliest days.
The thing to note about the Gmünd-built Porsches is their absolute design simplicity. The phrase "form follows function" gets bandied around a lot, but it really means something when you look at these early cars. However, the minimalism was partially out of necessity. The vehicles were meant to be sporty but certainly weren't rockets. Power came courtesy of a modified Volkswagen Beetle engine, and anything extraneous would have slowed the models down. Scroll down to watch Zwart go back in time to Porsche's beginnings.

2015 Porsche Cayenne GTS proves performance is relative

The Turbo may be the most powerful model in the Cayenne range, but the GTS is arguably the enthusiast's choice. (In so far as a 4,500-pound crossover can be considered an "enthusiast's choice," anyway.) And now, after refreshing the rest of the Cayenne lineup, Porsche has revealed the new Cayenne GTS, alongside its new 911 GTS stablemate, here at the LA Auto Show. Like the new Cayenne S, the new GTS drops the previous version's atmospheric V8 for a 3.6-liter twin-turbo V6, but ups the output to 440 horsepower and 445 pound-feet of torque to propel Zuffenhausen's portliest to 62 in a scant 5.2 seconds. Alongside the power upgrade, the GTS gets a lowered air suspension and sportier exhaust, the beefier brakes from the Cayenne Turbo and an upgraded aero kit to help with the whole barn-door-profile thing. Just don't expect all that extra kit and the prestige of a Porsche badge on your crossover to come cheap, with prices starting at $95,500 (plus $995 destination).