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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Audi and Porsche squabble over future product platforms

In the buildup to the 2014 24 Hours of Le Mans, Audi delivered an amusing video that worked on the playful rivalry between the German brand and its favorite frenemy, Porsche. We called it sibling rivalry, and at the time, it may have been just that. But just like sibling rivalries, it's all fun and games until someone gets hurt, and that's just what seems to be about to happen in the formerly peaceful Volkswagen Group family.
A new report from Automobile calls out the growing animosity between Porsche, who is backed up by Bentley, and Audi, whose primary ally is Lamborghini. No blows have actually been thrown, although there is a fair amount of "he said, she said" going on.
As Porsche tells it, for example, the new global fullsize SUV architecture being developed by Audi isn't up to snuff, citing size and structure issues, as well as an inability to accommodate a wide variety of engines.

Porsche confirms four-cylinder Macan for New York

There aren't a lot of problems with the Porsche Macan. It's clean, handsome, and very, very nice to drive. But it's expensive, starting at $55,450, and thirsty, at 17 miles per gallon in the city and 23 on the highway. To improve on both of these, Porsche is adding a 2.0-liter, turbocharged, four-cylinder Macan to the lineup. The new engine moves the compact CUV downmarket on both power and price fronts. In the Macan, the 2.0-liter pumps out 252 horsepower, 273 pound-feet of torque, and compared to old base model, cuts the curb weight from 4,112 pounds to 3,902 pounds. Combined with a seven-speed PDK and a standard all-wheel-drive system, the new base level CUV will hit 60 miles per hour in just 6.1 seconds. You still have to suspend logic when buying a Macan, though. At just 20 mpg in the city and 25 mpg on the highway, it's scarcely more efficient than the 340-hp S model. Admittedly, the Macan's competitors all eke out substantially better fuel economy, but each of these vehicles does so with less power than Porsche's new base Macan – the BMW X3 has 240 ponies, the Mercedes GLC has 241, and the Audi Q5 just 220. But they also do it for a lot less money. The new Macan starts at $48,550, including a $1,050 destination charge. That's $6,900 less than the Macan S, but it's still around $7,000 more than the all-wheel-drive versions of the aforementioned cars. And yes, that chasm is almost certainly going to widen after digging into Porsche's options catalog. Still, this is an intelligent and overdue move for Porsche here in the US (the four-pot Macan has been on sale in Europe for years). It opens up the Macan to a far wider swath of customers, not unlike what the V6 model does for the Cayenne. Look for more on Stuttgart's new entry level CUV in a few weeks, when it makes its big debut in the Big Apple. Related Video: PORSCHE ANNOUNCES NEW YORK AUTO SHOW LINE-UP North American debut of Porsche 911 R, 718 Boxster, and Macan Atlanta, Georgia. The New York International Auto Show will be host to three North American debuts for Porsche this year. The 911 R and the 718 Boxster both represent the latest interpretation of driving pleasure and dynamics in their respective segments. The 911 R is a pure, uncompromised driving machine with a naturally-aspirated, 500 horsepower engine mounted in the rear. The 718 Boxster features extensive chassis enhancements and an all-new turbocharged, mid-mounted flat-four cylinder engine.