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Audi and Porsche squabble over future product platforms

In the buildup to the 2014 24 Hours of Le Mans, Audi delivered an amusing video that worked on the playful rivalry between the German brand and its favorite frenemy, Porsche. We called it sibling rivalry, and at the time, it may have been just that. But just like sibling rivalries, it's all fun and games until someone gets hurt, and that's just what seems to be about to happen in the formerly peaceful Volkswagen Group family.
A new report from Automobile calls out the growing animosity between Porsche, who is backed up by Bentley, and Audi, whose primary ally is Lamborghini. No blows have actually been thrown, although there is a fair amount of "he said, she said" going on.
As Porsche tells it, for example, the new global fullsize SUV architecture being developed by Audi isn't up to snuff, citing size and structure issues, as well as an inability to accommodate a wide variety of engines.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Porsche offering new tire option for Carrera GT

Let's face it: finding new tires for older cars can be challenging if tire manufacturers have stopped carrying the right sizes (this writer went through Hell to find a set of 205/60-13s). But what about tires for low-volume supercars, which use sizes that often won't fit on high-volume production vehicles? The Porsche Carrera GT isn't that old and tires are still available in the correct sizes, but the German automaker has shown its support of keeping them on the road by working with Michelin to give owners yet another tire option. Enter the Carrera GT-specific Pilot Super Sport.
It's common knowledge that tires are one of the most important pieces of the performance puzzle, and Porsche claims that the PSS tires, sized 265/35ZR-19 front and 335/30ZR-20 with Porsche's "N0" rating, will improve the Carrera GT's handling and stability all the way up to its claimed top speed of 205 miles per hour. That's important for a car with razor-sharp handling characteristics. They'll also net drivers a 10-percent increase in fuel economy on regular roads and up to 20 percent on racetracks, Porsche says.
The PSSs use cutting-edge tire technology to harness the Carrera GT's 610-horsepower. They have a dual-compound tread that's different from the inside of the tire to the outside, which, Porsche says, helps steering precision and increases maximum grip. Aramid fibers, which are lightweight but just as strong as steel, are used in the tire's belt to reduce unsprung weight.