2007 Porsche Cayman S on 2040-cars

Auto blog

Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.

Evo makes the case for the world's best driving road in Majorca

What good is a sports car if you haven't got a great place to drive it? It's a common refrain that we've heard time and time again. But few are as familiar with the problem as they are in the UK, where the number of people, cars on the road and traffic cameras keep growing to conspire against the joy of driving. Leave it to Evo, then, to depart in search of the greatest driving road in the world.
It's a pursuit that's taken the British car mag across Europe, most recently to Romania's Carpathian Mountains where it added the Transalpina Pass to its short list. But its latest journey has taken Evo to the Spanish island of Majorca, where Henry Catchpole found not one, but two spectacular driving roads from behind the wheel of the new Porsche Boxster GTS. We could drone on about the smooth, empty ribbons of twisting tarmac with excellent visibility and panoramic vistas... but you really want to see the video for yourself. Don't miss Evo's previous trip to Romania in the Jaguar F-Type, which we've included below, as well.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?