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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Porsche 918 Spyder to birth stretched 2+2 version?

Porsche is known for its ability to spin off a litter of variants from a single model, and according to a report in Automobile the 918 Spyder (pictured here) might not be spared the house trick. Having taken too many brains and too much money for too much time, company chiefs are said to be examining ways to get more for their development euro out of the supercar, and Plan A is apparently otherwise known as Plan 984. That would be a four-seater, rear-wheel drive supercar that uses a stretched mold of the 918's carbon fiber tub, keeping the V8 in the same mid-mounted place and costing around 350,000 euro.
That would be less than half the MSRP of its inspiration, but the details don't sketch out a car that's just half as good. Automobile speculates it would get something like 700 horsepower in order to best the coming 911 GT2, and about 440 pound-feet of torque. The 984 is quite a ways short of being confirmed; even though a full-size study is said to exist, it's like the 918 would need to become a bigger sales hit for the 984 to happen.
The 984's fortunes don't change those of the 960, the supercoupe Porsche is building to challenge Ferrari. Its potential specs haven't changed since the last report in January, power coming from a 5.0-liter, twin-turbo, eight-cylinder boxer engine with something like 650 hp pushing a curb weight of roughly 3,100 pounds. The means a suspected 0-to-60 mile-per-hour time of 2.5 seconds.

$76,400 Porsche S E-Hybrid will debut in Paris

The 2015 Porsche Cayenne S E Hybrid will be an all-new model, one that adds a plug – and the required associated technological bits – to the currently available Cayenne S Hybrid. The most important of those bits is a 10.8-kWh lithium-ion battery, but Porsche's Calvin Kim told AutoblogGreen that the SUV's electric-only range is still pending certification, but Hybrid Cars says that Porsche is estimating it'll be somewhere between 11 and 22 miles, "depending on the style of driving and route topography." Other than the new battery, the electric motor has been upgraded to a 95 horsepower/70 kW unit (up from the 47-hp/34 kW motor in the Cayenne hybrid without a plug). The overall powertrain now puts out a total of 416 hp and can go from 0 to 60 miles per hour in 5.4 seconds. Alongside the electric parts, there's a 3.0-liter supercharged V6 engine and an 8-speed automatic transmission. You can find all of the E-Hybrid's available specs here and stay tuned for more information on the new plug-in SUV when it makes its debut at the Paris Motor Show in early October. The SUV will go on sale in the US on November 1, 2014 with a starting MSRP of $76,400, plus a destination charge of $995. In a new press release (available below), Porsche is also proudly saying, once again, that it will be the world's only automaker offering three plug-in hybrid models, once the Cayenne S E-Hybrid hits the market. The others are the Panamera S E-Hybrid and the 918 Spyder. How long will this reign at the top last? World premiere of the Porsche Cayenne S E-Hybrid in Paris Leading the industry: Porsche offers three plug-in hybrid models Stuttgart/Atlanta. The new Porsche Cayenne S E-Hybrid celebrates its world premiere at the Paris Motor Show. It is the world's first luxury SUV to offer a plug-in hybrid drive, setting new standards in its segment. The Cayenne S E-Hybrid also makes Porsche the leading manufacturer of plug-in hybrid vehicles: Complementing the Panamera S E-Hybrid and the 918 Spyder, Porsche is the only manufacturer worldwide to offer three plug-in hybrids. In addition to the Cayenne S E-Hybrid, Porsche is presenting the other models that comprise the new generation of Cayenne including the Cayenne S, Cayenne Turbo, and Cayenne Diesel. Increased efficiency and performance, even more precise handling, a sharper design and a broadened array of standard equipment are its defining features.