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Volkswagen Group previews its wares on eve of Geneva show

The Volkswagen Group is comprised of 11 brands producing 240 vehicles across 49 factories throughout the world. So the best way to show off the range of the VW family is to cram a few thousand journalists and VIPs into a massive makeshift stand to outline the Group's goals, what's in the pipeline and what you'll be able to buy later this year.
To that end, VW pulled out all the stops on the eve of the 2012 Geneva Motor Show, bringing along 10 vehicles from across the range. We'll be delving into the details of each over the next two days of show coverage, but before that happens, you can read all about what we saw tonight from the cheap seats after the break.

Seinfeld's Porsches and VWs command $22 million at auction

Jerry Seinfeld sold off parts of his private collection last weekend at the Gooding & Company auction at Amelia Island, and the comedian's prized possessions garnered an impressive $22 million. Seinfeld is a passionate collector of Porsches, and the top lot which Gooding moved from his collection was a 1955 Porsche 550 Spyder, which sold for $5.35 million – right in the middle of its estimated range. Others inline with their pre-sale estimates included a 1990 962C racer ($1.65 million), a '94 964 Flatnose Turbo ($1 million), a '66 911 ($275,000), and a '64 VW Camper ($99,000). A few lots exceeded expectations, notably a '74 911 Carrera IROC RSR that went for $2.3 million (over an estimate of $1.2-1.5 million), as did a pair of 911 Speedsters from 1989 and 2011 and a 356 Speedster from '57. Jerry's 1960 Volkswagen set a new record for Beetles sold at auction when it went for a top bid of $121,000, well exceeding its estimated $45,000 value. The '73 Porsche 917/30 Can-Am Spyder, however, sold for $3 million – which might seem like a lot of money until you realize that it was estimated to fetch upwards of $5 million. A '59 718 RSK went for only $2.86 million when it was valued at $4 million. A pair of 356s sold for $825,000 (instead of $1.25 million) and $1.5 million (instead of $2.25 million). A 993 Cup and a '58 Jadgwagen fell below expectations as well. Altogether, CNBC notes that the $22 million brought in by the collection fell well below the $28-32 million it was anticipated to raise. Far be it from us to count someone else's money, but something tells us Seinfeld won't be hurting too much after the sale. This is the guy, after all, who turned down an offer from NBC that would have netted him $5 million per episode for another 22-episode season of the eponymous show that made him famous. Related Video: Gooding & Company Sets Amelia Island Record for Single Lot and Celebrates More Than $60 Million in Sales from its 2016 Amelia Island Auction 1961 Ferrari 250 GT SWB California Spider Fetches $17,160,000, a Gooding & Company Record Selections from The Jerry Seinfeld Collection Total More Than $22.2 Million AMELIA ISLAND, Fla. (March 13, 2016) – Gooding & Company, the auction house acclaimed for selling the world's most significant and valuable collector cars with the tradition of presenting some of the greatest collections to ever come to market, realized $60,162,150 in a single day at the company's 2016 Amelia Island Auction.

It's time for Corvette to attack Porsche

For most of its existence, Porsche was a smug little sports car company with a fairly limited lineup and small but steady sales. Any time the company strayed from its air-cooled, rear engine formula, the purists would turn their noses. The 944? The 948? "Not a proper Porsche," they'd sniff. And then came the greatest sin of them all: the Cayenne. To the purists, this was treason. Porsche making an SUV? Horrors! Of course, you all know how it turned out. Porsche grew to be a profit-generating juggernaut within the Volkswagen Group. And since one SUV wasn't enough they added another, the Macan. By the end of the decade Porsche will have quadrupled its global sales. You have to wonder what else it has up its sleeve. Couldn't this be a lesson for General Motors? It has a terrific sports car brand in Corvette. In fact, it's arguably the most iconic brand within GM's full-line portfolio. But for its entire existence that brand has been locked up within Chevrolet. Maybe it's time for GM to treat Corvette as a stand-alone company. Maybe it's time for GM to unlock that brand and treat Corvette as a stand-alone company. A Corvette SUV could be a killer first step. Since Porsche only makes two SUVs, maybe Corvette could make three. Small, medium, and large. And just as Porsche has the Panamera, an executive sedan from team Corvette could become an instant "gotta-have" for the yacht-buying jet set. Of course, the Corvette purists will cringe. And the biggest hue and cry will come from Chevrolet's US dealers. That's why the best place to launch the new Corvette brand would be far away from those franchisees: in China. Chinese consumers have no pre-conceived ideas that 'Vettes can only be sold in Chevy stores. And Chinese enthusiasts very much admire Corvette's historic pedigree. You've no doubt read about how Chinese authorities are cracking down on conspicuous consumption. That makes the timing even better. Corvette's selling point has always been that it is an amazing bargain for the performance you get. What a perfect way to undercut Porsche. In fact, pairing the Corvette brand with Cadillac in China could be just the shot in the arm that Cadillac's Chinese dealers need. Despite having very competitive cars, Cadillac lags far behind Audi, Mercedes, and BMW. What Cadillac dealers need is a lot more showroom traffic. And a jaw dropping lineup of Corvette-branded vehicles could bring in throngs of buyers.