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Porsche wants a better 'connected car' [UPDATE]

UPDATE: In an earlier version of this story we mistakenly identified Joe Lawrence as the CEO of Porsche Cars North America; Lawrence is in fact the Chief Operating Officer, COO, of PCNA. The text has been changed to reflect this. Porsche is known for great engineering, but it's usually the type that leads to fantastic engines and sublime handling, rather than cutting-edge infotainment systems. The company wants to alter that balance in the future to put a greater emphasis on connectivity in its models. Porsche Cars North America COO Joe Lawrence outlined the brand's goals during a speech at the Bloomberg Innovation Forum in Atlanta, according to Automotive News. "Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?" he said. Lawrence suggested the company might be working with Google and Apple on future solutions. Even if Porsche is working on making more tech savvy models, don't expect the company to forget its roots. Brand boss Matthias Muller also broached connectivity during his recent speech at a conference and said the sports car business' customers didn't want "a smartphone on four wheels." He promised investments in research and development to come up with an answer. In the same speech, Muller strongly suggested fully electric Porsche models were on the way and also announced a seventh model line coming in the future. Lawrence reiterated the company's future, as well, in his address. "We will see further electrification of our product line," he said, according to Automotive News. Rumors of Porsche building a Tesla-fighter have been circulating as of late. The vehicle is possibly in the body of the smaller Panamera called the Pajun, and it could offer a 300-mile range with an electric motor at each axle kicking out a reported total of 600 horsepower. Related Video:

Porsche teams with Delta airlines to woo VIP passengers

The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.
Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.
And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.

Editors' Picks June 2024: Some German SUVs and an excellent sports car

This month sees some recently-refreshed luxury SUVs join the list of Editors' Picks. Both the BMW X5 and Porsche Cayenne are fresh for 2024, and both are extremely tempting luxury performance SUVs for the well-off buyer. The vast array of powertrains available for both of them ensure there's a version for all comers, and any enthusiast would adore the extra-high-performance versions of both. Of course, enthusiasts will enjoy the last car on this month's list the most with the Lotus Emira. It's simply spectacular to drive, and we can't recommend it enough to the hardcore driver. In case you missed previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. You'll find the entire list of Editors' Picks at this link here, which we keep updated as cars are either added or dropped from the list. The vehicles youÂ’ll find below consist of every car we rated in June that earned an EditorsÂ’ Pick. 2024 BMW X5 2024 BMW X5 M Competition View 41 Photos Quick take: The X5 is most desirable in its PHEV and M60i V8 trims, but the whole lineup is extremely competent and brings together excellent performance, excess luxury and cutting-edge tech for its segment. Score: 7.5 What it competes with: Mercedes-Benz GLE, Porsche Cayenne, Range Rover Sport, Maserati Levante, Genesis GV80, Audi Q8 Pros: Superb to drive with knockout powertrains; excellent utility and creative features; styling is sporty and attractive but not over the top Cons: Infotainment system can be a pain; M Competition model is a little over the top; gets pricey quick with options From the editors:  Senior Editor, Electric John Beltz Snyder — "I really like the dual-opening liftgate/tailgate combo. The liftgate portion up top opens quickly, allowing you to throw something inside or grab something out of the back. Flipping down the lower tailgate part gives you a nice place to sit and change shoes. Another benefit is that you can open the liftgate without unsecured items immediately falling out. And with the way the X5 M Competition encourages you to drive it hard, you will end up shifting loose cargo around at some point." Road Test Editor Zac Palmer — "I'd snag the X5 M60i out of all the various X5 variants.