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Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

Porsche Pajun to go all-electric as Tesla rival

Porsche has been rumored to be working on a smaller counterpart to the Panamera for nearly four years now, but we have yet to see any sign of the model dubbed Pajun coming to fruition beyond a digital rendering hidden in the background of another Porsche design. Apparently Stuttgart has been having trouble making the business case in an already crowded market segment. But that doesn't mean the project is completely off the table. According to the latest from Germany's own Auto Motor und Sport, Porsche is now planning to launch the so-called Pajun (shorthand for Panamera Junior just like the Macan project was previously called Cajun) purely as an electric vehicle. With an eye evidently fixed on how dedicated hybrids and EVs are gaining traction in the marketplace (to say nothing of actual tarmac), the electric Pajun - almost certain to carry a different name to the showroom – would be different enough to distinguish itself from existing four-doors of that size like the Mercedes E-Class, BMW 5 Series, Audi A6, et al. Word has it that Porsche believes that battery technologies will advance enough over the next four years to give its four-door EV a range of nearly 250 miles on a single charge. The model's arrival would be just the latest in a series of environmental concessions made by the company with the broadest range of plug-in hybrids on the market. Aside from the E-Hybrid versions of the Panamera and Cayenne, Porsche arguably led the charge (so to speak) towards hybrid hypercars with the 918 Spyder, is downsizing many of its engines and is turbocharging almost the entirety of the 911 range.

Former Porsche CEO Wiedeking indicted over VW takeover bid

Do you recall the failed efforts by Porsche to take over Volkswagen? According to a Bloomberg report, former Porsche CEO Wendelin Wiedeking (above) and ex-CFO Holger Haerter have finally been charged with market manipulation over the exercising of options as part of the German sportscar manufacturer's ill-fated attempt to take over the much larger VW. That failed bid eventually resulted in the reverse coming true - VW swallowing Porsche.
The charges leveled by Stuttgart prosecutors come after a three-year investigation centered around allegations that Porsche execs made a concerted effort to increase the company's share in VW to 75 percent in preparation for a hostile takeover. Porsche had previously told its investors on at least five occasions that it had no intention to buy VW.
Portions of the investigation have subsided, according to prosecutors, citing an inability to prove certain improprieties with a "necessary degree of certainty." The number of charges is down to 5 from a previous 14 counts regarding "information-based market manipulation."