S Awd Cd Roof Power/leather/heated Seats Bose Audio!!! on 2040-cars

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Porsche Fire and Ice is chilling art born of flames

Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.
Porsche did this kind of thing just two years ago, when it asked filmmakers to illustrate the idea of "Everyday Magic". The winner of that contest, Michael Korbel's It's a Magical Life, followed the journey of a young man to husband and father from the perspective of the trunk of a 911. You'll find that video as well as Fire and Ice below.

Audi and Porsche squabble over future product platforms

In the buildup to the 2014 24 Hours of Le Mans, Audi delivered an amusing video that worked on the playful rivalry between the German brand and its favorite frenemy, Porsche. We called it sibling rivalry, and at the time, it may have been just that. But just like sibling rivalries, it's all fun and games until someone gets hurt, and that's just what seems to be about to happen in the formerly peaceful Volkswagen Group family.
A new report from Automobile calls out the growing animosity between Porsche, who is backed up by Bentley, and Audi, whose primary ally is Lamborghini. No blows have actually been thrown, although there is a fair amount of "he said, she said" going on.
As Porsche tells it, for example, the new global fullsize SUV architecture being developed by Audi isn't up to snuff, citing size and structure issues, as well as an inability to accommodate a wide variety of engines.

Porsche Panamera Turbo S vs Ariel Atom Supercharged in unlikely drag battle

David versus Goliath battles are always an enticing proposition, because they offer the chance to watch scrappy underdogs take on their bigger rivals. Evo has set up just such a battle with its latest drag race between the minimalist Ariel Atom 3.5 Supercharged (Ariel Atom 3 pictured below) and the plush Porsche Panamera Turbo S.
The two cars couldn't be more different. The Atom personifies Lotus founder Colin Chapman's well-known axiom: "Simplify, then add lightness." Most of the car doesn't even have a body; it's just an exposed frame with a 310 horsepower supercharged Honda four-cylinder mounted behind the driver. On the other side, there's the Panamera Turbo S. In the latest version, it packs 570 hp and 553 pound-feet from its 4.8-liter twin-turbo V8 and it features all-wheel drive. Of course, all of that comes with a significant weight penalty.
Off the line, the differences are even more apparent. The Atom doesn't have any of the Porsche's technological wizardry, so launching it challenges the driver to build the revs and let out the clutch just right. The car screams like a banshee as it goes, though. The Porsche is the exact opposite. Its launch control system lets the driver hold down the brake, get on the throttle and accelerate away in just the right way.