Porsche Cayenne S on 2040-cars

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Porsche production will stay in Germany, says sales chief

At Porsche's recent opening of its new North American headquarters in Atlanta, we had a chance to chat with Bernhard Maier, the brand's head of sales and marketing. In our interview Maier opens up about Porsche's global growth, relationship with other Volkswagen Group products, and some of Porsche's future video. Read on for more. Autoblog: You're on a smooth trajectory of increasing sales in the US. Do you think there's an ultimate cap for Porsche in terms of volume? Bernhard Maier: If you look at the last couple of years, we have really seen a rapid growth in US, as we have seen in many other countries as well. Put that in perspective with our strategy for 2018. When we released that in early 2011, we said there are opportunities to grow for the brand in a number of ways. We are growing by entering new markets where we are not yet in, by taking part in the overall development of individual mobility, and in going in new segments where we are not yet in or that we were not yet in, such as the B SUV segment. And the Macan is, I think, a through-and-through success story. Let's take the US. Out of 1,000 inhabitants compare that with 700 cars on the marketplace. If we go to China, there are only 70 cars out of 1,000 inhabitants. So this is a huge potential, which we still have for the entire automotive industry and, again, we are in China now for 14 years. We started off in 2001, selling 226 cars. Last year, we did more than 27,000 units. With the economic recovery of the United States, we saw a tremendous comeback of the entire economy and also for the car industry. We took advantage of that as well in handling new segments like the Macan and in bringing more varieties in our already existing cars, so it gave us the opportunity to grow in America as well. AB: In terms of the portfolio, and speaking of Macan, are there other segments that Porsche will be expanding? Are any segments off limits? BM: We do have the number of ideas I can tell you, but we are not decided on what level [and] we are not talking about them. Let's look at our current model line-up. I think it's the most interesting one we've ever had in the history of the company. We do have a lot of derivatives in the 911 model lineup, we do have some derivatives in the Boxster and Cayman segment. There are some new ideas, which, as I've mentioned already, have not been decided yet. AB: Right. Is there any potential that we'd see something from the group MQB platform?

Next-generation Panamera will spawn variants, Sport Turismo in the running

A few years ago it took actual willpower not to consider what kinds of cool derivatives Porsche could make with the Panamera. Our fancies were helped by patent drawings of a Panamera convertible, rumors of a two-door 928 GT and internal Porsche sketches of such a car, and report after report after report that the current, second-generation Panamera would begin to expand the family. That hasn't happened, but according to a new report in Auto Express, the next Panamera will be the one to begin the bifurcation. Wolfgang Hatz, the brand's head of research and development, told the mag that, "We have prepared it for a lot of derivatives, personally I like very much the Sport Turismo." The Panamera Sport Turismo, remember, was the hybrid, concept wagon that rolled into the 2012 Paris Motor Show and made everyone ask, "Why didn't you build this design from the beginning?" It could have been Hatz's English, but after professing his ardor for the Sport Turismo, the executive said, "But there is a good chance for more derivatives." We're not sure if that means the Sport Turismo is all but approved, or if he was speaking of the third generation Panamera's new MSB platform in general. Even though Hatz mentioned a coupe and convertible, it sounds like that latter variant won't be happening, Hatz saying that the brand already has the Boxster and 911 Cabriolet. We're willing to forgive that omission – who's really looking for a four-door convertible, anyway? – and welcome the Sport Turismo first if Hatz will please please please get us a new 928.

Translogic 166: Porsche 918 Spyder

In the same month that Porsche announced that its 918 Spyder is sold out, Translogic is getting its first (and likely last) shot at the plug-in hybrid hypercar. Our drive starts off in a very civilized fashion as we tour the 918 Spyder's e-power and hybrid modes, but the fun really starts when the naturally aspirated 4.6-liter V8 engine roars to life in sport and race hybrid modes, augmenting the electric motors with an additional 608 horsepower for a total of 887. We even attempt an impromptu 0-60 test to see if we can match Porsche's gobsmacking official time of 2.5 seconds, but sadly we don't have the room to make a run on its 214-mph top speed. Watch as Translogic host Jonathon Buckley pilots this Porsche around an airstrip in Irvine, CA, with a focus on the many driving modes that set the 918 Spyder apart from anything else in the storied automaker's history. Follow Translogic on Twitter and Facebook. Click here to subscribe to Translogic in iTunes. Click here to learn more about our host, Jonathon Buckley.