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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Watch onboard video of the Porsche 918 Spyder's record 'Ring lap

"Pics or it didn't happen!" You could almost hear the Internet shouting this when news started to trickle in about a sub-seven-minute Nürburgring lap by the new Porsche 918 Spyder. Well, after an official press release, which we ran earlier today, we have your "pics." Moving pics, to be more exact. Porsche has released on-board footage of the 6:57 lap.
The video, which runs about eight-and-a-half minutes, and shows the 918 from inside the car on a flying lap of the German track. Perhaps what's remarkable is just how undramatic it all looks. Sure, there's some sawing at the wheel from test driver Marc Lieb (one of three testers, including legendary rally king Walter Röhrl), but he makes wrangling the Martini-liveried 918 look kind of easy.
Take a look down below for the full, on-board video, and then click over and read our initial write-up from earlier this morning and take a glance at the more stylized video that Porsche originally posted.

Porsche 911: Big in Taiwan

Porsche is continuing celebrations for the fiftieth anniversary of its iconic 911. In its latest video, it's gone to Taiwan, to interview some of the folks that have grown passionate about the rear-engined sportscar over the years.
By and large, the views expressed in this video could have come from anywhere in the world. The 911 is a great car and that doesn't change from country to country. These enthusiasts have the same passion that fans in England, the United States or Germany have for the Carrera. Take a look below at the full video, to see what the 911 enthusiasts of Taiwan love about their 911s.