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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche Cayman gets a new face

We've already seen photos of the facelifted Porsche Boxster out testing, but we're now seeing these same changes making their way onto the hardtop Cayman coupe. Cosmetically, the next round of Porsche's smallest sports cars isn't vastly different, with redesigned headlamps, LED running lights (like its big brother, the 911), and new taillamps that actually aren't visible on the prototype seen here.
The big news for the updated Boxster/Cayman range is the long-rumored four-cylinder engine. Recent reports suggest we could see four-pots with displacements of 1.6, 2.0, or 2.5 liters, and with output ratings as high as 360 horsepower. Of course, these new four-cylinder mills would be both turbocharged and direct-injected.
It's unclear whether or not the six-cylinder engine range will also be updated when this new Cayman comes to market. In any case, we expect to see it bow in the relatively near future. Stay tuned.

Porsche 911 Reimagined by Singer First Drive [w/video]

"There's still a couple hundred rpm left," coaxes the voice from the passenger seat. Though I'm wailing down a mercilessly knotted up Southern California canyon road in someone else's half-million dollar coupe, my manic pace apparently isn't sufficient for the Singer Vehicle Design rep in the right seat. On one hand, my Irish co-pilot with more than a passing resemblance to Bruce Willis is playfully ribbing me because I've been driving hard, but haven't yet hit the 4.0-liter engine's 7,200-rpm rev limiter. On the other hand, if you've never heard of an Irish bloke who doesn't drink because he's got control issues – well, now you have, because the dude's stocky paws are white knuckling the car's rain gutter like his life depends on it. Within my microcosm of itinerant auto writing some days are odder than others; this particular Monday is beginning to look like one of the weirder ones. Rolling, In My Four-Point-Oh The car in question, according to a release I've signed prior to the drive, is a "Porsche 911," a "Porsche," or a "911," but certainly not a "Singer Porsche," a "Singer 911," or any number of variants thereafter. Sigh. I suppose "Porsche 911 reimagined by Singer Vehicle Design" will suffice? Oh, legal department. Nomenclature aside, what started life as a 1990 Porsche 911 has been dismantled and rebodied with a carbon fiber skin that makes it more closely resemble a small-bumpered, wide-hipped 1960s-era 911 than it does its melted bumper donor car. According to company founder (and former Catherine Wheel vocalist) Rob Dickinson, the decision to source a 964-series 911 was based on its delicate foothold between the model's combination of heritage and drivability. "I think the 964 is in the sweet spot of having one foot in old school 911 thinking with the [semi-trailing] rear suspension, which honors every earlier 911, while having a front end which is very much of the modern era and allows the car not to feel like an antique," he tells Autoblog. The specimen I'm driving is the latest evolution of Singer's vision of the reinterpreted 911, distinguished by a 4.0-liter powerplant that's been heavily modified by Ed Pink Racing (and, in Singer tradition, the serial number matches the donor car's chassis). The Van Nuys, California-based firm knows a thing or two about high-strung Porsche mills: the tuner has a long history of rebuilding such mechanical exotica such as 917, 935, and 962 race engines.